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Esports Gaming Truck Headed to 17 NASCAR Tracks

Allied Esports and NASCAR will once again bring the eNASCAR Arcade on the Allied Esports Truck to 17 race weekends across the 2022 NASCAR Cup Series schedule, starting at the Daytona 500 on February 19–20. In the second half of the 2021 Cup Series schedule, the truck visited seven races with eNASCAR Arcade activations offering attendees […]

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Timmy Hill (No. 66) beats Ryan Preece (No. 37) to the checkered flag at Texas in the the eNASCAR iRacing Pro Invitational Series O’Reilly Auto Parts 125 at iRacing’s virtual Texas Motor Speedway on March 29, 2020.

eNASCAR Series Expands to Five Races in 2022

The eNASCAR International iRacing Series will expand to a five-race schedule in 2022 with new partners D-BOX Technologies and Digital Motorsports along for the ride. In its second year, the D-BOX eNASCAR International iRacing Series presented by Digital Motorsports will visit virtual tracks in the United States, Canada and Belgium, beginning at Homestead-Miami Speedway on […]

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Denny Hamlin in the No. 11 FedEx Toyota and Dale Earnhardt Jr. in the No. 8 FilterTime Chevrolet lead a pack of cars during the eNASCAR iRacing Pro Invitational Series Dixie Vodka 150 at virtual Homestead-Miami Speedway on Sunday, March 22, 2020.

NASCAR, iRacing.com Announce Official Partnership

NASCAR and iRacing.com have agreed to a new partnership that will grant the developer of PC-based racing simulations the title of “official simulation partner of NASCAR,” elevating a relationship that had been classified previously as a licensing deal. The partnership will allow the two groups to work closer on promoting various eNASCAR series that live […]

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NASCAR Continues Riding Popularity of iRacing

The success of NASCAR’s iRacing Series, which continued with a national broadcast this week of a virtual road race through the streets of Chicago, can still be considered a happy surprise by those within the sport. What started last year during the pandemic as a way to keep fans engaged while the sports world was […]

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NASCAR Adds Chicago Street Course to iRacing Series

The eNASCAR iRacing Pro Invitational Series on June 2 will have drivers virtually race on a street circuit set in downtown Chicago, connecting some of Chicago’s landmark streets as well as around Grant Park on a 2.2-mile course. The series’ second season started March 24 with a race on the dirt track at Bristol Motor […]

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NASCAR Plans Esports Season to Preview Week’s Races

When the COVID-19 pandemic hit in 2020, one of the big surprises was the success of NASCAR’s efforts to get their drivers on simulated tracks to keep the competition alive. With races back for real in 2021, the league has announced plans to continue its esports format, allowing drivers to race virtually during the week […]

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United States Olympic and Paralympic Committee CEO Sarah Hirshland has sent a letter to prospective future Olympians that vaccination will be mandatory. Photo: Evan Vucci/AP Images

USOPC Adjusts to Financial Forecasts

The Olympic Summer Games’ postponement to 2021 in Tokyo set a series of ripples throughout the United States Olympic and Paralympic Committee that the organization is adapting to on a daily basis. “The timing implications of the postponement are significant,” USOPC CEO Sarah Hirshland said during the latest Sports Business Journal/CAA World Congress virtual event. “We […]

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Timmy Hill (No. 66) beats Ryan Preece (No. 37) to the checkered flag at Texas in the the eNASCAR iRacing Pro Invitational Series O’Reilly Auto Parts 125 at iRacing’s virtual Texas Motor Speedway on March 29, 2020.

Professional Leagues, Networks Turning to Esports

With no live events to broadcast, sports leagues and their television partners are going to the next best thing—having esports take their place in sports from auto racing to basketball as fallout continues from the coronavirus pandemic. What started as replacement programming for a regional cable network has shifted to broadcast sports, as ESPN is […]

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