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The PPA Tour and Major League Pickleball have completed a previously announced merger of the two professional tours under a unified holding company that will allow the brands to be promoted under one roof. The consolidation of the two entities is backed by a $75 million investment by private equity firm SC Holdings, D.C. Pickleball […]
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Major League Pickleball by Margaritaville has named Julio DePietro has its next chief executive officer as Brian Levine will move from the interim CEO role into a strategic advisor position at the league. DePietro will oversee the continued overall business development of MLP. DePietro was a part owner of the Florida Smash, where he lobbied […]
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Major League Pickleball and Margaritaville have announced a title sponsorship, branding the league as “MLP by Margaritaville.” It is one of MLP’s largest commercial deals ever as Margaritaville will play a large part in the branding and strategy of on-site fan activations and entertainment. The 2023 campaign for MLP begins with the airing of the […]
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The 2023 Major League Pickleball calendar has been released, featuring six events across Arizona, California, Florida, and Georgia with up to $5 million in prize money and payouts. The year will be divided into two “seasons” of three events. In the first season, 12 teams will compete in the MLP Premier Level (the first 48 […]
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Two of the nascent growing professional leagues for the sport of pickleball have announced plans to merge. Major League Pickleball and the Professional Pickleball Association’s Vibe Pickleball League will join forces under the Major League Pickleball brand. Major League Pickleball already announced plans to grow to 16 teams from 12 for the 2023 season. It […]
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Super Bowl Champion Drew Brees is moving from football to pickleball. The record-breaking former NFL quarterback has joined an ownership group of Major League Pickleball team Mad Drops Pickleball Club. Brees joins a stacked roster of high-profile owners including investor and entrepreneur Andrew Dodge; Los Angeles Lakers part-owner Jim Buss; and real estate mogul and CEO […]
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