U.S. Club Soccer has announced that Dick’s Sporting Goods will become the organization’s official sporting goods partner. Under terms of the agreement, U.S. Club Soccer members will receive special discounts to Dick’s Sporting Goods stores and online. Dick’s will also receive marketing opportunities through various digital, social and on-site efforts.
The mission of U.S. Club Soccer is to foster the growth and development of soccer clubs to create the best possible development environment for players of all ages. That includes a program called Players First, which is a branded, holistic club soccer experience for parents and players that emphasizes the development of each individual to his or her full potential and helps parents make better choices about where their children should play.
“Dick’s Sporting Goods is a solution to our members’ needs both on and off the field,” said Kevin Payne, U.S. Club Soccer CEO. “This is a partnership between two like-minded organizations and we look forward to Dick’s Sporting Goods contributing to the Players First experience.”
“We are thrilled to enter into this strategic partnership with U.S. Club Soccer,” said Mark Rooks, vice president of relationship management and community marketing for Dick’s Sporting Goods. “We stand with U.S. Club Soccer’s commitment to developing young athletes both on and off the field.”