LibertyBowl
Memphis football had reduced capacity for football in the 2020 season. Photo from Memphis Athletics

Memphis’ Liberty Bowl on Verge of Renaming

The Liberty Bowl Memorial Stadium in Memphis will soon be called the Simmons Bank Memorial Stadium, city leaders announced Friday. The 58,325-seat venue is in the final stages of having its naming rights sold to the financial institution that is based in Arkansas. The Liberty Bowl is in the heart of Midtown and includes 40 […]

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49ersClub

San Francisco 49ers Unveil New Cache Creek Club

The San Francisco 49ers have unveiled a new Levi’s Stadium club space driven by the team’s partnership with Cache Creek Casino Resort and the Yocha Dehe Wintun Nation, with a 1,400 square-foot club located inside the northwest field tunnel between the visiting team locker room and the field entrance, providing exclusive views of the players […]

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PaycomCenter

Thunder, Paycom Announce 15-Year Arena Naming Rights Agreement

The Oklahoma City Thunder’s downtown arena has a new name after a 15-year naming rights partnership was agreed to with Paycom, one of the largest companies in the state of Oklahoma. The name change takes effect immediately, with exterior signage to be completed in time for the start of the 2021-22 season. For the new […]

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WNBAPointsBet

PointsBet and WNBA Announce Sports Betting Partnership

The WNBA has announced a new partnership making PointsBet an Authorized Gaming Operator of the league, joining the NBA among other partners and becoming PointsBet’s first deal with a women’s professional sports league. As part of the partnership, PointsBet will integrate the WNBA into their betting platforms and receive league sponsorship and brand visibility opportunities. […]

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Campeones Cup Soccer
Atlanta United team members celebrate with the trophy after defeating Club America 3-2 in the Campeones Cup soccer final Wednesday, Aug. 14, 2019, in Atlanta. (AP Photo/John Bazemore)

Procter & Gamble, Major League Soccer Announce Multi-Year Partnership

Major League Soccer has signed a multi-year partnership with Procter & Gamble that see the company sponsor the Mexican National Team’s U.S. Tour, Leagues Cup, Campeones Cup and MLS All-Star Game. The partnership enables P&G brands such as Gillette, Old Spice, Crest, Oral B, Dawn, Charmin and Bounty to tap into MLS’ fan base. Over […]

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mandalay bay arena

Mandalay Bay Venue to be Named Michelob ULTRA Arena

Mandalay Bay Resort and Casino in Las Vegas has signed a multiyear naming rights agreement with Anheuser-Busch to rename its 12,000-seat sports and entertainment venue the Michelob ULTRA Arena. The deal was negotiated by Mandalay Bay parent company MGM Resorts International. The deal includes assets inside the venue and at select bars and lounges throughout the […]

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Pac-12 Pacific Seafood Logo Lockup_0

Pacific Seafood Catches on as Pac-12 Sponsor

The Pac-12 Conference has reached a multiyear partnership with Pacific Seafood to have the family-owned company serve as the conference’s official meat and seafood provider. The agreement will cover the upcoming abbreviated football season and will see the Oregon-based company become an official partner of the conference’s football championship and men’s basketball tournament. “As a […]

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GasparillaBowl

Gasparilla Bowl Gets New Title Sponsor

The Gasparilla Bowl will have a new title sponsor in Union Home Mortage for the ESPN-backed bowl in Tampa, Florida, at the home of the Tampa Bay Buccaneers. The Union Home Mortgage Gasparilla Bowl will be played this year at Raymond James Stadium as part of a multi-year title sponsorship. This year’s game will be […]

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Molly Arbogast Podcast

Molly Arbogast: What Sports Sponsorship Should Look Like Now

Live sports events may be on hold but that doesn’t mean sports salespeople should automatically hit the pause button. In this conversation with SportsTravel Editor and Publisher Jason Gewirtz, industry veteran Molly Arbogast, the president and CEO of POV Sports Marketing, outlines what venues, NGBs, sports organizations and brands should be doing now that the […]

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PennToyota

Penn Relays Adds Toyota as Presenting Sponsor

The historic Penn Relays will have a presenting sponsor for the first time in more than two decades after an agreement between the Tri-State Toyota Dealers Association and the University of Pennsylvania‘s athletics department. The Penn Relays, presented by Toyota, will be held April 23–25 at Franklin Field in Philadelphia. The first relay meet in […]

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