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Pacific Seafood Catches on as Pac-12 Sponsor

The Pac-12 Conference has reached a multiyear partnership with Pacific Seafood to have the family-owned company serve as the conference’s official meat and seafood provider. The agreement will cover the upcoming abbreviated football season and will see the Oregon-based company become an official partner of the conference’s football championship and men’s basketball tournament. “As a […]

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Gasparilla Bowl Gets New Title Sponsor

The Gasparilla Bowl will have a new title sponsor in Union Home Mortage for the ESPN-backed bowl in Tampa, Florida, at the home of the Tampa Bay Buccaneers. The Union Home Mortgage Gasparilla Bowl will be played this year at Raymond James Stadium as part of a multi-year title sponsorship. This year’s game will be […]

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Molly Arbogast Podcast

Molly Arbogast: What Sports Sponsorship Should Look Like Now

Live sports events may be on hold but that doesn’t mean sports salespeople should automatically hit the pause button. In this conversation with SportsTravel Editor and Publisher Jason Gewirtz, industry veteran Molly Arbogast, the president and CEO of POV Sports Marketing, outlines what venues, NGBs, sports organizations and brands should be doing now that the […]

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Penn Relays Adds Toyota as Presenting Sponsor

The historic Penn Relays will have a presenting sponsor for the first time in more than two decades after an agreement between the Tri-State Toyota Dealers Association and the University of Pennsylvania‘s athletics department. The Penn Relays, presented by Toyota, will be held April 23–25 at Franklin Field in Philadelphia. The first relay meet in […]

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Allegiant Announces Partnership with Indianapolis Colts

Allegiant Airlines has become the official airline of the Indianapolis Colts in a partnership that will see the carrier have a branded section of the NFL team’s home stadium. Allegiant has been an airline sponsor of the Colts since 2015, but this multiyear agreement renames the upper terrace level of Lucas Oil Stadium as the […]

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Overwatch League

Overwatch League Signs Sponsorship Deal with Kellogg’s

Kellogg Company is getting into the esports world with a new sponsorship deal with the Overwatch League that will lead to Cheez-It and Pringles brands being part of the 2019 Grand Finals in Philadelphia with expanded branding coming in 2020. Under terms of the deal, Cheez-It and Pringles will be the official presenting sponsor of the […]

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USFS American Cruise Lines

U.S. Figure Skating Signs Official Cruise Line Partner

American Cruise Lines has been named the official cruise line of U.S. Figure Skating and will start its affiliation as the presenting sponsor of 2019 Skate America, October 18–20, in Las Vegas. The one-year partnership is the first between the two organizations. 2019 Skate America, which will be staged at Orleans Arena, is the first […]

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USA Swimming Signs First Alcohol Sponsor

Everyone knows you shouldn’t swim after you eat. But perhaps you can have a nice beer instead? USA Swimming and U.S. Masters Swimming have announced a multiyear sponsorship with California-based Golden Road Brewing, marking the first alcohol sponsorship in USA Swimming’s history. As part of the arrangement, Golden Road will serve as co-presenting sponsor of […]

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Dick’s Sporting Goods

U.S. Club Soccer Names Dick’s as Official Sporting Goods Partner

U.S. Club Soccer has announced that Dick’s Sporting Goods will become the organization’s official sporting goods partner. Under terms of the agreement, U.S. Club Soccer members will receive special discounts to Dick’s Sporting Goods stores and online. Dick’s will also receive marketing opportunities through various digital, social and on-site efforts. The mission of U.S. Club […]

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