JTAPartnerPurpose

JTA Launches New Consulting Division

JTA, an independent sports communications and international relations consultancy, has officially launched a new sponsorship consulting division called Partner on Purpose dedicated to helping brands re-imagine sponsorship strategies in a post-pandemic world. The launch is on the back of a survey that revealed global sponsorship leaders believe COVID-19 and geopolitical issues have had a profound […]

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CovenantMorristownLanding

City of Morristown Announces Partnership for Morristown Landing

Covenant Health has been selected as the health and wellness partner for Morristown Landing, a Tennessee facility with 100,000 square feet of fitness, premium aquatics, recreation and event space scheduled to open in winter 2022. The partnership involves a 10-year sponsorship and leasing agreement connecting the two organizations. Covenant Health will open a cardiac rehab […]

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Beijing Olympics Closing Ceremony
Silver medalist Jessie Diggins, of the United States, reacts on the podium for the women's 30km mass start free cross-country skiing ceremony during the closing ceremony of the 2022 Winter Olympics on February 20 in Beijing. Diggins is in a sport that historically has not been a commercial success for athletes but her results over the past two Winter Games has heightened her commercial viability. (AP Photo/Jae C. Hong)

Marketing the Olympics During Pandemic
a Commercial Challenge for Brands and Athletes

Through controversies and debates over the host country, drug testing of teenagers and an apathetic television viewing public, it was not a marketing dream for sponsors and athletes alike in Beijing. The Winter Games are not yet over — the Paralympics start March 4 in China. But the sprint of a Summer and Winter Games […]

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TheBridge

The Bridge Sports Complex Announces Sponsorship; Indoor Facility Becomes the Citynet Center

The Bridge Sports Complex in West Virginia will have its indoor facility renamed The Citynet Center effective immediately for the next decade as part of a new sponsorship agreement worth $1 million. The Bridge Sports Complex indoor facility, now the Citynet Center, opened in June 2021. The venue includes a dome field, cross country track […]

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CycloneBallparks

Texas’ Cyclone Ballparks Announces PDC Energy as Official Energy Partner

Cyclone Ballparks in West Texas has signed a partnership agreement with Denver-based PDC Energy that will see the business take over naming rights of the venue’s championship field. The 120-acre Cyclone Ballparks, which opened in August of 2021, has hosted tournaments with hundreds of teams in their five-field venue as well as community events in […]

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YetiUSSailing

YETI Joins U.S. Sailing Team as Partner

The US Sailing Team has announced a partnership with YETI to work on eliminating the need for single-use plastics with the goal of a more environmentally conscious future. “YETI’s focus on the key areas of sustainability, community, and leadership mirrors the core missions of the US Sailing Team,” says Alan Ostfield, US Sailing chief executive […]

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SnapdragonStadium

Snapdragon Stadium Unveiled in San Diego

San Diego State University’s new stadium as part of the expansive SDSU Mission Valley development, has a new name — Snapdragon Stadium. Qualcomm Technologies, Inc. has entered into a long-term agreement for naming rights that will now go to the California State University Board of Trustees for formal approval. The previous home for the Aztecs […]

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PGALegends

PGA of America and Legends Enter Merchandising Services Partnership

The PGA of America has announced a strategic partnership agreement with Legends to operate and elevate on-site, online, licensing and corporate merchandising for the PGA Championship, Ryder Cup, KPMG Women’s PGA Championship and KitchenAid Senior PGA Championship. As part of the transition, the PGA’s merchandising and licensing department will become part of the Legends Global […]

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JMIArmoryMillrose

JMI Sports and Armory Foundation Partner for Corporate Sponsorship Sales

JMI Sports has entered an agreement with the Armory Foundation to be the exclusive agency to drive corporate sponsorship sales for its venue and track-and-field events, including the Millrose Games. JMI Sports will drive new revenue through strategic agreements for track-and-field events and competitions hosted at The Armory in New York City. Called the “Fastest […]

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UBSArenaOpen
UBS Arena's opening ends a long-awaited drought for New York Islanders fans who were waiting for a new home. Photo by Jason Gewirtz

UBS Using Arena Naming Rights
to Propel New Sports Division

As the opening game for the New York Islanders approaches at its new UBS Arena, the financial behemoth that has its name on the venue is hoping to use that branding to attract new business to its latest financial division aimed at the sports market. “I was born and raised in New York City, less […]

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