Visit Milwaukee has promoted Marissa Werner to director of sports development, a new position in the bureau that will see Werner create and lead a department focused on attracting sports business to the greater Milwaukee area. The announcement was made in conjunction with National Girls & Women in Sports Day.

“Marissa has been a leader in sales for Visit Milwaukee for almost nine years now, and this promotion as well as this targeted direction signifies Milwaukee’s dedication to hosting sporting events,” said Peggy Williams-Smith, president and chief executive offer of Visit Milwaukee. “A dedicated sports development division will position Milwaukee and the surrounding region as the ultimate sports destination for events.”

Werner, who is a board member for Sports ETA, will lead the division that will officially launch in August. The division will have a new name and branding to be announced at a later date.

“The Milwaukee area has some incredible wins in terms of booking national and international sporting events, but we want to ensure that we continue to build on that momentum,” Werner said. “We’re looking ahead to identify and obtain the next big wins for the city for many years to come. My promotion to this role in the sports market will accomplish that.”