Allied Esports and NASCAR Partner on Truck Activation

Allied Esports has announced a partnership with NASCAR that will bring the company’s 18-wheel gaming truck to various upcoming races to add an esports component to those events.

The Allied Esports Truck will begin its activation August 6–8 at the Go Bowling at the Glen in Watkins Glen, New York, and conclude November 4–7 at the NASCAR Cup Series Championship in Phoenix. In total, the truck will make seven stops at race midways and fan zones.

The 80-foot, 35-ton mobile gaming vehicle includes a main stage, caster booth, roof deck and full production capabilities and will host Rocket League and Mario Kart 8 Deluxe, as well as iRacing on its simulators. Fans will have the chance to play for prizes and giveaways throughout each weekend activation and will also get the first opportunity to demo the new NASCAR 21 video game from Motorsport Games.

“The integration of gaming into major sporting events is a family-focused, entertaining way to attract new audiences and brands,” said Jud Hannigan, chief executive officer of Allied Esports. “The Allied Esports Truck shines a spotlight on gamers and the communities they live in, and we are thrilled to partner with NASCAR to bring racing and gaming fans across the country a new race weekend experience.”

“Gaming has had a massive impact on the world of NASCAR over the past year and a half – to the point where it is now undeniably part of the sport’s DNA in the digital age,” said Nick Rend, managing director of gaming for NASCAR. “With that in mind, as fans across the nation return to our race tracks this summer and fall, we believe it’s crucial that gaming plays a central role in that on-site NASCAR experience – and Allied Esports is helping us accomplish that in a truly unique way.”