Category: Feature Story

Feature Story — SportsTravel — News, Insight and Analysis for the Sports-Event Industry

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Sports Enter the Digital World

With its distinctive island green, the 17th hole of the Players Stadium Course at TPC Sawgrass “is probably the most iconic of our holes through all of our events throughout the year,” said Scott Gutterman, vice-president of digital operations for the PGA Tour. So it wasn’t surprising that the PGA selected the hole for virtual […]

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Global Game

During last year’s NBA off-season, the Kevin Durant free-agent sweepstakes and Team USA’s Olympic gold medal created plenty of buzz. But this year’s developments—with trades, signings and all the hype around Los Angeles Lakers draft pick Lonzo Ball—have raised the decibel level even higher. The start of play should bring still more excitement. Several teams […]

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Ready for a Close-Up

Reality shows with sports themes have taken the TV world by storm in recent years, and their popularity suggests that even more will emerge in the near future. Such shows travel to some truly iconic destinations—and also create exciting opportunities for host cities to showcase all they have to offer. The Amazing Race A live […]

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Riding High

When it comes to action sports, “97 percent of the consumers that watch don’t know the difference between the kickflip and heelflip, and they don’t care,” said Rick Bratman, CEO of ASA Entertainment, which stages action sports events all over the United States. “They want to see big tricks. They want to see crashes. They […]

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A New Era for Soccer

The U.S. Soccer Federation is intent on making the United States a major player in the FIFA World Cup men’s and women’s soccer tournaments every four years. And one of its key strategies for realizing that goal is to create more opportunities for players to grow in the game. The USSF now recognizes three professional […]

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Smash Hit

Impressed by the crowd size at the February 2016 Fed Cup competition in Maui, Ben Goldsmith picked up the phone and called Hawaii’s United States Tennis Association representative. Goldsmith, who has promoted Women’s Tennis Association events in California and Texas, knew an opportunity when he saw it. Considering the good crowd in Maui, he wondered […]

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Raising the Flag

Major League Baseball’s fourth international tournament steps to the plate this month with the league on a hot streak. In the afterglow of the Chicago Cubs’ thrilling World Series victory and with MLB enjoying growing global popularity, the 2017 World Baseball Classic will begin with great anticipation on March 6. Preliminary rounds of the event […]

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