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The 2021 NFL Pro Bowl is headed virtual. The NFL and Electronic Arts have announced that instead of an in-person competition scheduled for Las Vegas’ Allegiant Stadium, the annual all-star showcase will be a competition staged on the Madden NFL 21 video game. EA Sports and the league intend to create a week-long series of […]
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USA Pickleball has announced that sports industry veteran Stu Upson will become its first chief executive officer, effective December 14. Executive Director Justin Maloof will stay with the organization in his current role. Upson has more than 25 years of senior management experience, most recently as the chief operating officer of the International Tennis Hall […]
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Despite a challenging year that has included navigating the pandemic as well as a hurricane, Foley, Alabama, is set to host the Sun Belt Conference Women’s Volleyball Championship, November 18–22. It will mark the first collegiate volleyball tournament hosted by Foley Sports Tourism at the Foley Event Center. “It has been an unprecedented year in […]
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The NASCAR Hall of Fame in Charlotte, North Carolina, has become the first U.S. museum to earn the Global Biorisk Advisory Council (GBAC) Star facility accreditation. The hall joins several other venues managed by the Charlotte Regional Visitors Authority in earning the accreditation, including the Charlotte Convention Center, Bojangles Entertainment Complex and Spectrum Center. The […]
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Visit Virginia’s Blue Ridge has promoted Debora Wright, a destination marketing professional with over 25 years of experience, to lead the agency’s combined external sales and marketing department as the vice president of sales and marketing. Wright’s background has enabled Visit VBR to more than double its media placement budget and establish new initiatives in […]
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The United States Olympic & Paralympic Committee will start a Team USA Athlete Marketing Platform pilot program, a first-of-its-kind digital marketplace that expands athlete sponsorship and marketing opportunities. Part of the program involves connecting Team USA sponsors and licensees directly with athletes. The platform’s aim will be to provide incremental revenue opportunities and marketing exposure […]
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Atlantic City, New Jersey, will host the Jimmy Johnson’s Quest for the Ring Fishing Championship, the first time the event series founded by the Hall of Fame football coach will stage one of its $1 million prize events outside of Florida. The event, which will launch from the Frank S. Farley State Marina at the […]
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Under a new television agreement with Fox Sports, all nine Bassmaster Elite events, as well as the Academy Sports + Outdoors Bassmaster Classic presented by Huk, will be broadcast live beginning in February 2021. It will mark the first time in the series’ history that events will be featured live after years of the event […]
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U.S. Sailing has announced the departure of longtime CEO Jack Gierhart, part of the implementation of a new strategic plan at the national governing body. Gierhart had been the head of the NGB since 2011 after serving as assistant executive director from 2009–2011 and marketing director from 2002–2005. “Jack guided the association through some challenging […]
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The Louisville Xtreme, a new indoor football league team that will start in the Indoor Football League in 2021, has signed UofL Health as the team’s title partner through the 2023 season at the cost of $100,000. The title partnership is UofL Health’s first entry into professional sports sponsorships. As part of the three-year partnership, […]
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