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Latest News — SportsTravel — News, Insight and Analysis for the Sports-Event Industry

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Sports ETA Announces Annual Award Winners

The Sports Events & Tourism Association has announced the winners of its annual awards, given in categories that include organizations of the year, marketing campaigns and locally created events. The awards are typically announced at the organization’s annual symposium, but were revealed after Sports ETA was forced to cancel this year’s event because of the […]

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Level Next

Learfield IMG and EA Form Collegiate Esports League

The increasingly crowded collegiate landscape for esports has another entry, with Learfield IMG College announcing a deal with Electronic Arts to form Level Next, The College Esports League. The multiyear partnership will feature at least one of EA’s esports titles and will serve as the official home of the video game publisher’s collegiate esports champions. […]

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Pacific Seafood Catches on as Pac-12 Sponsor

The Pac-12 Conference has reached a multiyear partnership with Pacific Seafood to have the family-owned company serve as the conference’s official meat and seafood provider. The agreement will cover the upcoming abbreviated football season and will see the Oregon-based company become an official partner of the conference’s football championship and men’s basketball tournament. “As a […]

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USA Hockey Partners With Concussion Education Program

USA Hockey is increasing visibility around concussion awareness, announcing a partnership with TeachAids to use its CrashCourse program as a resource in the national governing body’s overall education materials. TeachAids, a nonprofit in global education innovation, created CrashCourse to improve understanding and awareness surrounding concussions among youth athletes in all sports. The program was created in collaboration […]

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USOPC

Nitra Rucker Named to New DE&I Position at USOPC

The United States Olympic & Paralympic Committee has hired a director of diversity, equity and inclusion. Nitra Rucker, who began her position October 26, will be responsible for leading, developing and executing diversity and inclusion strategies for the USOPC and the broader U.S. Olympic and Paralympic movements. In the new position, Rucker will also lead […]

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USA Wheelchair Football League

USA Wheelchair Football League Signs Helmet Partner

The new USA Wheelchair Football League has announced Xenith helmets as a partner, with the company providing its X2D+ helmet to teams in the four cities that will make up the league. “We needed a helmet as rugged and resilient as our athletes, and we found that with Xenith,” said Glenn Merry, executive director of […]

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Tokyo Aquatics Center Opens Nine Months Ahead of Rescheduled Olympics

The site for swimming and diving competition in the rescheduled 2021 Olympic and Paralympic Summer Games has opened nine months ahead of next summer’s competition in Tokyo with the venue to be made available for private as well as public use. The Tokyo Aquatics Center was inaugurated on Saturday after being constructed at a cost […]

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Football Bowl Association Rebrands as Bowl Season

The Football Bowl Association has announced a new name and brand, changing its name to Bowl Season. The move is part of a brand overhaul led by Executive Director Nick Carparelli. The new Bowl Season tagline, “A Celebration of College Football,” is designed to embrace the tradition of the bowl system and its “enduring value […]

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NHL AGA

NHL Partners with American Gaming Association on Sports-Betting Campaign

As sports betting continues to become more mainstream, the National Hockey League and the American Gaming Association have announced a partnership to promote responsible gaming activity through a new public service campaign: “Have A Game Plan. Bet Responsibly.” The league becomes the second professional sports organization in the United States to sign on to the […]

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