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One of the more creative sponsorship deals in Olympic sports will continue as White Castle and USA Luge have renewed their partnership through 2023. The pairing of luge athletes known as sliders and the small hamburgers of the same name comes after the two sides first joined forces in 2017. Since then, White Castle has […]
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Following the NCAA’s decision to cancel its Division III winter championships, USA Wrestling has announced it will work to produce a championship in the sport. USA Wrestling Executive Director Rich Bender said the national governing body was “extremely disappointed and heartbroken” about the decision that affects hundreds of wrestlers. It is the second consecutive year […]
Continue ReadingUSA Wrestling will bring two major national events to Coralville, Iowa, in March, to be held at the Xtream Arena & GreenState Family Fieldhouse. The USA Wrestling High School National Recruiting Showcase, a new event, will be held at the venue near Iowa City from March 25–27. The annual USA Wrestling Girls Folkstyle Nationals will […]
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When USA Weightlifting decided that it wanted to hold a pair of events in a hybrid fashion, it knew exactly which destination it would go to for the in-person portion of its competitions. “The one thing with Salt Lake is that I know I can go to (their) team with essentially any idea and they’ll […]
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Comcast will continue as the official cable television and communications partner of U.S. Ski & Snowboard through 2023. The sponsorship renewal will allow Comcast to support the national governing body’s Olympic skiers and snowboarders and will feature the company’s Xfinity brand as the title sponsor of the Xfinity Birds of Prey men’s alpine ski racing […]
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On the surface, it would appear that SloCoach would be one of those companies that must have formed as a response to the COVID-19 pandemic. An online coaching tool where athletes can upload videos of themselves practicing their sports—with professional or Olympic-level athletes or coaches returning a video critique—seems to be tailor-made for the new […]
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The USA Water Polo Board of Directors have elected William Smith as chairman of the board, elevating a sports executive who has been involved in water polo for more than two decades as an athlete, coach and club director in the Connecticut area. Smith will begin his new role on June 1, 2021. Smith takes […]
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USA Cycling has made a move to increase youth participation in mountain biking, reaching a deal with the National Interscholastic Cycling Association to increase accessibility to cycling across the country. NICA is a nonprofit that develops interscholastic mountain biking programs for students. The agreement is expected to promote youth riding, advance cycling opportunities at the […]
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USA Hockey has reached a multi-year partnership with Clear2Play to make the company’s product to become the official athlete safety software of the national governing body. Clear2Play, founded in 2018, works to ensure athlete safety through a web and mobile app that provides customizable daily health checks, test and vaccine tracking, and a flexible digital […]
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USA Gymnastics and FloSports have reached a multiyear digital streaming partnership that will see the national governing body’s events streamed to a global audience. As part of the deal that goes through 2025, FloSports will broadcast more than 35 events to audiences across North America and the world. The program, which will include events in […]
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