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Ever since the Olympic Summer Games in Tokyo were postponed from 2020 to 2021, there has been a continual drumbeat of questions whether the Games would even still happen this year. Through the ongoing COVID-19 pandemic, sentiment among the Japanese public has risen against the Games because of skyrocketing costs and now, whether fans will […]
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USA Swimming has extended the contract of President and Chief Executive Officer Tim Hinchey through 2025, adding four years onto his tenure atop the national governing body. Since joining USA Swimming in 2017, the veteran sports executive has created a gender-equal leadership team and been credited with other accomplishments. The rescheduled 2021 Olympic Summer and […]
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The United States Ski and Snowboard Association recently hosted the FIS Freestyle World Cup at Utah’s Deer Valley Resort, the first World Cup event on U.S. soil since COVID-19 began spreading throughout the country nearly a year ago. Along with a U.S. women’s sweep in dual moguls, there were no subsequent positive COVID tests. To be […]
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Brisbane, Australia, has received the inside track to host the 2032 Olympic and Paralympic Summer Games as the International Olympic Committee has named the region its preferred choice to continue dialogue on a hosting agreement. A final decision would still need to come from the IOC in a timeframe that has not yet been determined, […]
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Team IP has announced a multiyear partnership with USA Boxing to be the national governing body’s exclusive provider for decorated event apparel, branded products and digital marketing, including online e-commerce. “We are honored to partner with USA Boxing over the next couple of years,” said Randy Sparks, Team IP CEO and founder. “It is exciting […]
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Sports drink BioSteel will become a multiyear partner of U.S. Soccer, starting their agreement at the SheBelieves Cup event in Orlando. Under terms of the deal, BioSteel, a zero-sugar sports drink, will be made available to all of U.S. Soccer’s National Teams, including the Women’s National Team, Men’s National Team, Youth National Teams and Extended […]
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Participation in tennis has skyrocketed during the pandemic, according to figures released by the U.S. Tennis Association. The national governing body reported that participation in 2020 increased by 22 percent, with 21.64 million reporting they played the sport. The figures were part of the Physical Activity Council’s Participation Report conducted by Sports Markering Surveys, which […]
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USA Wrestling will hold its 2021 U.S. Olympic Team Trials at the Dickies Arena in Fort Worth, Texas, from April 2–3 with champions in each weight class becoming eligible to represent the U.S. at the rescheduled 2021 Olympic Summer Games in Tokyo. This year will be the fifth straight U.S. Olympic Team Trials in which […]
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Amanda Kraus took over as CEO of USRowing in November, leading the national governing body at a time of challenges across the sports-event industry. But her background is expected to help her on a number of fronts, including adding much needed diversity to the ranks of participants and the chance to fundraise for any number […]
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One of the more creative sponsorship deals in Olympic sports will continue as White Castle and USA Luge have renewed their partnership through 2023. The pairing of luge athletes known as sliders and the small hamburgers of the same name comes after the two sides first joined forces in 2017. Since then, White Castle has […]
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