The leading online source for news, analysis, events and trends in sports-related travel and event management. Serving event organizers, destinations, industry suppliers, teams, and travel professionals with expert insights since 1997.
The year 2020 will go down as a moment where the sports-event industry was forced to pivot. The impact of the COVID-19 pandemic was felt by all stakeholders, whether they are destinations, event organizers, hotels or any number of suppliers. While there has been evidence that the industry has begun its recovery, there are still […]
Continue Reading
The United States Olympic & Paralympic Committee will start a Team USA Athlete Marketing Platform pilot program, a first-of-its-kind digital marketplace that expands athlete sponsorship and marketing opportunities. Part of the program involves connecting Team USA sponsors and licensees directly with athletes. The platform’s aim will be to provide incremental revenue opportunities and marketing exposure […]
Continue Reading
As many leagues in the United States struggle to keep together a schedule as cases surge, the biggest event in the world — the Olympic Summer Games — remains on schedule for its 2021 date and the International Olympic Committee’s president says he is “very, very confident we can have spectators in the Olympic stadium […]
Continue Reading
USA Triathlon has revealed its 2021 national championships schedule with a number of locations scheduled to host events after having 2020 competitions impacted by the COVID-19 pandemic. Events scheduled for 2021 will take place with a series of coronavirus precautions according to USA Triathlon’s Safe Return to Multisport guidelines. Athletes deferring registrations from impacted 2020 […]
Continue Reading
A new study reveals that the annual economic impact of adapted and para sport-related tourism events ranges from $80.5 million to $134.2 million. The study, commissioned by All In Sport Consulting in partnership with Stitch Marketing Research and Huddle Up Group collected expenditure and budget data from a sampling of U.S.-based adapted sport organizations and […]
Continue Reading
USA Triathlon has announced a partnership with Elk Grove Village in Illinois to serve as the national governing body’s exclusive entrepreneur community and exclusive “Making Dreams Come True” partner through September 2021. The sponsorship program, one of the few between a municipality and an NGB, is the product of a recent and innovative RFP process […]
Continue Reading
LA28, the organizing committee for the Olympic and Paralympic Games in Los Angeles, has held its first meeting with the International Olympic Committee’s Coordination Commission, with the IOC praising the work that has been done to date to lay a foundation for the event. The commission, chaired by IOC Executive Board member Nicole Hoevertsz from Aruba, […]
Continue Reading
USANA, a nutritional supplement company, has become the title sponsor of U.S. Ski & Snowboard‘s training and education facility, the Center of Excellence, in Park City, Utah. Under terms of the deal, USANA will work closely with U.S. Ski & Snowboard’s sport science staff and the national governing body’s top skiers and snowboarders on new […]
Continue Reading
USA Hockey is increasing visibility around concussion awareness, announcing a partnership with TeachAids to use its CrashCourse program as a resource in the national governing body’s overall education materials. TeachAids, a nonprofit in global education innovation, created CrashCourse to improve understanding and awareness surrounding concussions among youth athletes in all sports. The program was created in collaboration […]
Continue ReadingThe United States Olympic & Paralympic Committee has hired a director of diversity, equity and inclusion. Nitra Rucker, who began her position October 26, will be responsible for leading, developing and executing diversity and inclusion strategies for the USOPC and the broader U.S. Olympic and Paralympic movements. In the new position, Rucker will also lead […]
Continue Reading
Don’t miss out on our featured stories of the week. Subscribe to the weekly SportsTravel newsletter to keep up with the latest news in the sports-event industry. To subscribe, click here.
Since 1997, SportsTravel magazine has served the sports‐related travel and event industry. It is the only publication written and designed to serve the people who organize, manage and host sporting events of all types at all levels.
Copyright © 2026 by Northstar Travel Media LLC. All Rights Reserved. 301 Route 17 N, Suite 1150, Rutherford, NJ 07070 USA | Telephone: (201) 902-2000
