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A new study reveals that the annual economic impact of adapted and para sport-related tourism events ranges from $80.5 million to $134.2 million. The study, commissioned by All In Sport Consulting in partnership with Stitch Marketing Research and Huddle Up Group collected expenditure and budget data from a sampling of U.S.-based adapted sport organizations and […]
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USA Triathlon has announced a partnership with Elk Grove Village in Illinois to serve as the national governing body’s exclusive entrepreneur community and exclusive “Making Dreams Come True” partner through September 2021. The sponsorship program, one of the few between a municipality and an NGB, is the product of a recent and innovative RFP process […]
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LA28, the organizing committee for the Olympic and Paralympic Games in Los Angeles, has held its first meeting with the International Olympic Committee’s Coordination Commission, with the IOC praising the work that has been done to date to lay a foundation for the event. The commission, chaired by IOC Executive Board member Nicole Hoevertsz from Aruba, […]
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USANA, a nutritional supplement company, has become the title sponsor of U.S. Ski & Snowboard‘s training and education facility, the Center of Excellence, in Park City, Utah. Under terms of the deal, USANA will work closely with U.S. Ski & Snowboard’s sport science staff and the national governing body’s top skiers and snowboarders on new […]
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USA Hockey is increasing visibility around concussion awareness, announcing a partnership with TeachAids to use its CrashCourse program as a resource in the national governing body’s overall education materials. TeachAids, a nonprofit in global education innovation, created CrashCourse to improve understanding and awareness surrounding concussions among youth athletes in all sports. The program was created in collaboration […]
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The United States Olympic & Paralympic Committee has hired a director of diversity, equity and inclusion. Nitra Rucker, who began her position October 26, will be responsible for leading, developing and executing diversity and inclusion strategies for the USOPC and the broader U.S. Olympic and Paralympic movements. In the new position, Rucker will also lead […]
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The site for swimming and diving competition in the rescheduled 2021 Olympic and Paralympic Summer Games has opened nine months ahead of next summer’s competition in Tokyo with the venue to be made available for private as well as public use. The Tokyo Aquatics Center was inaugurated on Saturday after being constructed at a cost […]
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The Maryland Cycling Classic, which had to cancel its inaugural event in 2020 because of the COVID-19 pandemic, will have its 2021 event on September 5 as part of a series of events throughout the region on Labor Day Weekend. The inaugural event had been scheduled for September 6, 2020 but was postponed in late […]
Continue ReadingThe United States Olympic & Paralympic Committee has helped raise $1.4 million for the COVID Athlete Assistance Fund in partnership with the Athletics Advisory Council and National Governing Bodies, giving more than 1,200 athletes a supplemental one-time stipend of $1,163. The fund was established in July to assist athletes who have incurred financial hardship as […]
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If you’ve ever watched an episode of “American Ninja Warrior,” you know the excitement that comes with watching athletes conquer seemingly impossible feats while scaling some of the most challenging and creative obstacles imaginable. Beyond the television spectacle, the sport known more commonly as ninja in recent years has developed an event infrastructure across the […]
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