Category: On Assignment

On Assignment — SportsTravel — News, Insight and Analysis for the Sports-Event Industry

TeamUSAHouse

How Utah Capitalized on Beijing’s Olympic Spectator Ban

When Beijing’s organizers decided to ban foreign spectators from attending the 2022 Olympic and Paralympic Winter Games, it shone an even brighter spotlight on a previous host — with many hoping that it can repeat those hosting duties in the future. Families have descended for watch parties every night in Park City, Utah, where the […]

Continue Reading
Posted On :
DSC_0068A

How Tulsa Landed the USA BMX Headquarters

Flash back 10 years. USA BMX, the national governing body for the sport, was headquartered at its longtime home in Gilbert, Arizona. As the sport grew in popularity — one of the fastest-growing sports in the past decade, according to the Sports and Fitness Industry Association — so did the needs of the organization. More tracks […]

Continue Reading
Posted On :
HiramBithornStadiumA

Puerto Rico: A Rich Sports History

You may think that Puerto Rico is a golf escape and yes, that is largely true. The Puerto Rico Open will celebrate its 15th anniversary in early March, having generated $5.7 million for the economy and creating more than 1,000 direct and indirect jobs. With 16 courses open to the public, golf has boomed on the […]

Continue Reading
Posted On :
LASevens

On Assignment: A Stadium Shows Its Versatility

It can be one of the little annoyances that fans can experience either in the stadium or watching on television: Seeing the lines of one sport—washed out or not—on the field as you watch action from a different sport. That annoyance is what made the field for the recent LA Sevens international rugby match at […]

Continue Reading
Posted On :
RivieraSunday

On Assignment: Four Days of Golf, A Year in the Making

When fans enter the gates at Riviera Country Club in Los Angeles, they can gawk at the elevation changes and some of the most historic holes in championship golf. They can enjoy activations and different sponsorship stands at almost every fairway. And if they think because the PGA Tour’s Genesis Invitational is a four-day affair that […]

Continue Reading
Posted On :
DSC_0133

On Assignment: The Maine Ingredients

Maine may be off in a corner, but that doesn’t mean event organizers should treat it any less seriously as a destination for sports events. That’s something I saw firsthand on a recent trip to the Pine Tree State to witness three events, each of which speaks to the resources available in the region and […]

Continue Reading
Posted On :
Ireland US Soccer
The U.S. soccer team poses for a photo before an international friendly soccer match against Ireland in Pasadena, Calif., Saturday, Aug. 3, 2019. (AP Photo/Alex Gallardo)

U.S. Women’s Soccer Victory Tour Brings Champions to Fans

What some programs or leagues or teams wish would happen over a period of years hit the United States women’s national soccer team within a month’s time. Already going into the FIFA Women’s World Cup with the label of favorites and defending champions, the team not only successfully defended its title, but did so with […]

Continue Reading
Posted On :
TEAMS_AC19_0061
The Adrian Phillips Ballroom at historic Boardwalk Hall in Atlantic City, New Jesery, was the site of the opening celebration for the EsportsTravel Summit.

Headlines Made at EsportsTravel Summit in Atlantic City

The EsportsTravel Summit brought 300 esports event organizers, destinations and suppliers together for an event that featured several significant announcements, including the first research into the travel impact of esports events and the launch of a new music and esports festival from the founder of the Vans Warped Tour. Attendees at the Summit, held June […]

Continue Reading
Posted On :