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As electric bikes and scooters have become more prevalent, it’s perhaps no surprise there is now a sponsorship arrangement with a professional sports team. Major League Baseball’s Chicago Cubs have announced that they are partnering with Swagtron as the team’s “official electric bike, scooter, skateboard and hoverboard” for the 2019 season. The two organizations will begin providing content […]
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USA Triathlon has announced a partnership with HotelPlanner, an online provider of group hotel bookings and individual hotel stays worldwide, to serve as the national governing body’s official booking partner through 2022. “Travel is at the heart of the multisport lifestyle and being able to easily reserve a comfortable, affordable and conveniently located hotel is […]
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Sports betting operator William Hill US has announced a multiyear deal with the NHL’s New Jersey Devils and Prudential Center, making the Devils the first professional sports team to partner with a sport book in New Jersey since the state allowed legalized sports wagering. The sponsorship includes a suite at the arena in Newark, New Jersey, that […]
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The International Paralympic Committee has announced that tire and rubber manufacturer Bridgestone Corporation will serve as the organization’s seventh worldwide Paralympic partner. Already a worldwide Olympic partner through 2024, Bridgestone now has global rights to promote the Paralympic movement over the same period. “We are absolutely delighted that Bridgestone will become the IPC’s seventh worldwide Paralympic […]
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The National Hockey League has announced that Honda will serve as the title sponsor of the 2019 NHL All-Star Game, which will be held…
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Through a multiyear partnership, Las Vegas-based Allegiant will serve as the domestic airline partner of the NHL’s Vegas Golden Knights…
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The Fiesta Bowl and Kellogg’s cracker brand Cheez-It have announced a title sponsorship, renaming the 30th edition of the college football game…
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MGM Resorts International and the National Basketball Association have announced a multiyear partnership for MGM Resorts to become the…
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Visa has extended its long-time sponsorship of the International Olympic Committee through 2032. The company has been a sponsor since 1986…
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Minor League Baseball and Allegiant have signed a multiyear national partnership, making the Las Vegas-based airline the official…
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