U.S. Ski & Snowboard Announces Multiyear Partnership With Orig3n
U.S. Ski & Snowboard has announced a multiyear partnership with Orig3n, making the company the official genetics partner of the national governing body…
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USA Archery Partners With FirstString
USA Archery has partnered with FirstString, a custom bow string manufacturer based in Whiteland, Indiana. FirstString will serve…
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Fox Sports to Air USBC Masters and U.S. Open
Fox Sports will televise the USBC Masters and U.S. Open bowling events as part of its Go Bowling! PBA Tour television package. The multiyear arrangement was announced by the Professional Bowlers Association, the United States Bowling Congress and the Bowling Proprietors’ Association of America at the BPAA Mid-Winter Summit in New Orleans. As part of the deal, Fox Sports will televise the U.S. Open live from […]
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NTT Named Title Sponsor of IndyCar Series
IndyCar has announced that NTT, a global information technology and communications company, will become the series’ title sponsor starting in 2019. NTT replaces Verizon, which held the series title sponsorship since 2014. NTT will also become the official technology partner of IndyCar, the IndyCar Series, Indianapolis Motor Speedway, the Indianapolis 500 and NASCAR’s Brickyard 400 beginning in 2019. The […]
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Volkswagen Named Automotive Partner of U.S. Soccer
Volkswagen will become the presenting automotive partner of U.S. Soccer through 2022 under a deal announced by Volkswagen of America Inc. and the national governing body. The agreement, facilitated by Soccer United Marketing, was announced during the Detroit Auto Show. “We are extremely excited to work together with Volkswagen to help us continue to grow soccer […]
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MLB San Francisco Giants and Oracle Sign 20-Year Partnership
The San Francisco Giants and software company Oracle have signed a 20-year partnership that includes naming rights to the Giants ballpark through 2038. As a result, AT&T Park has been renamed to Oracle Park. “We are thrilled to welcome Oracle as our naming rights partner as we move into our next decade here in China Basin,” said […]
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NFL Signs Intuit to AFC/NFC Championship Sponsorship
For the first time, the NFL’s AFC and NFC Championships will have a presenting sponsor. The NFL has announced that Intuit Inc., makers of Turbo Tax, QuickBooks and Mint have reached a multi-year partnership to sponsor the games that will determine which teams advance to the Super Bowl. TurboTax Live will received branding as part of […]
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Toyota Reaches Sponsor Agreement With Six NGBs
Toyota has announced partnerships with six national governing bodies in the lead-up to the 2020 Olympic and Paralympic Summer Games in Tokyo, including two sports (skateboarding and surfing) that will make their Olympic debuts. As part of the deals, the auto manufacturer will partner with the National Wheelchair Basketball Association, USA Skateboarding, USA Surfing, USA Swimming, USA Track & […]
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Tennis Channel to Build Broadcast Center at USTA National Campus
The USTA and Tennis Channel have reached an agreement on the construction and operation of a permanent broadcast center at the USTA National Campus in Orlando. The venue will allow Tennis Channel to produce and broadcast live coverage of USTA professional, collegiate, adult and junior level events at the campus. The agreement also grants Tennis Channel the rights […]
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AEG to Rename Southern California Venue Dignity Health Sports Park
AEG and Dignity Health have reached a deal that will rename the Carson, California, home of the MLS LA Galaxy and NFL Los Angeles Chargers as Dignity Health Sports Park. The stadium, previously know at StubHub Center, will rebrand effective January 1. As part of the agreement, Dignity Health will also become the official health […]
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