Breaking News, Podcasts and Analysis Serving People who Organize, Manage and Host Sports Events
Nike will serve as the official apparel and footwear partner of USA Gymnastics and its national team for the first time ever ahead of upcoming Olympic Summer Games in 2024 in Paris and 2028 in Los Angeles. The sponsorship agreement will go through the LA28 Games with Nike manufacturing and producing all sportswear and footwear […]
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Arizona State University has announced a 15-year naming rights agreement for the home of the Sun Devils football team with the venue now being called Mountain America Stadium through a deal with Mountain America Credit Union. The stadium has been the home of ASU football since opening in 1958 with a capacity of 30,000. Leading […]
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United Airlines has announced the addition of 127 new, nonstop flights for college football season while also signing University of Southern California star quarterback Caleb Williams, last year’s Heisman Award winner, to a NIL deal. Williams will appear in a variety of United advertising and social media spots during the season, as well as post […]
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Oakley has been announced as the Official Eyewear of Team USA and Official Eyewear of the LA28 Olympic and Paralympic Games with Oakley to deliver a new line of eyewear for LA28 – Team USA Encoder Strike Vented with Prizm Road Lenses, and Team USA Heliostat with Prizm Black Lenses. “Monumental moments like the Olympics […]
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FIFA and BMO have announced the bank has been named an official supporter of the FIFA Women’s World Cup 2023. “We are delighted to welcome BMO as a tournament supporter for the FIFA Women’s World Cup 2023,” said FIFA Chief Business Officer Romy Gai. “BMO’s commitment to women’s sports aligns perfectly with FIFA’s vision of […]
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The New Orleans Pelicans have announced a global partnership with TripADeal, an Australian-based online travel agency. The partnership between the Pelicans and TripADeal marks the first Australian international team marketing plan in the NBA. “We are thrilled to partner with TripADeal to help create memorable once-in-a-lifetime experiences for basketball fans worldwide,” said Pelicans President Dennis […]
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New York Hilton Midtown announced that reservations are now available for the Grand Slam Suite that celebrates the New York Yankees, as fans can spend a night in the ultimate Yankees baseball suite for stays beginning July 1 with rates starting at $1,398 per night. The suite is available to book for stays from July […]
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Wrexham AFC has announced United Airlines as the front-of-shirt sponsor for both the men’s and women’s teams, starting with the 2023–2024 season. As part of their broader partnership with Wrexham AFC, the United Airlines name and logo will be on the front of the soccer club’s home, away and third shirts. Wrexham Co-chairmen Rob McElhenney […]
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The Buffalo Bills’ new stadium will be called Highmark Stadium, the team announced during Monday’s groundbreaking ceremony for the stadium that will open in 2026. For now, the new stadium will be referred to as ‘New Highmark Stadium’ until the completion of the construction in 2026 before switching over to ‘Highmark Stadium’ — the same […]
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Ryder Cup Europe and the PGA of America have announced a new agreement with Hilton that will see the hospitality company become a worldwide partner of the 2023 Ryder Cup, elevating Hilton from its previous position as official hotel supplier. The 2023 Ryder Cup will take place at Marco Simone Golf and Country Club in […]
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