Category: Sports Sponsorship

Sports Sponsorship — SportsTravel — News, Insight and Analysis for the Sports-Event Industry

Brentford

Visit Tampa Bay Becomes Brentford FC’s Official North America Destination Partner

Visit Tampa Bay will be Brentford FC’s official North America Destination Partner after a summer in which the Premier League club, which finished ninth last season, took part in the inaugural Summer Series. “We are proud to partner up with Brentford FC and we are very excited about being part of a positive, successful season,” […]

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201900831 Around the Grounds – Day6
Arthur Ashe Stadium during sunset at the 2019 US Open. (Photo by Cesarin Mateo/USTA)

U.S. Open Setting Premium Hospitality Records

Labor Day weekend in New York City often means taking a trip to Flushing Meadows to check out the U.S. Open, the last Grand Slam of the tennis season and an event that has had some of its most memorable moments happen over the holiday stretch from Jimmy Connors‘ 1991 victory in the fourth round […]

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Hydroflask USSnowboard

U.S. Ski & Snowboard, Hydro Flask Announce Title Sponsorship of Snowboard Team

U.S. Ski & Snowboard has announced the largest snowboard title partnership in history with Hydro Flask, a brand that specializes in producing sustainable insulated water bottles and gear, officially naming the team as the Hydro Flask U.S. Snowboard Team. The three-year title sponsorship is the largest ever signed for the snowboard team, running through the […]

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La Liga Visit Saudi

LaLiga Announces Visit Saudi as Official Travel Destination

LaLiga and Visit Saudi have entered into a partnership agreement that will include a wide range of activities including a launch event with the aim of bringing LaLiga closer to Saudi Arabia. LaLiga and Visit Saudi will jointly showcase Saudi Arabia’s tourism offerings as part of the agreement. Saudi Arabia has more than six official […]

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Florida Panthers Jet Blue

Florida Panthers Renew Partnership With JetBlue

The NHL’s Florida Panthers and JetBlue have renewed a partnership that started in 2009, keeping the carrier as the Panthers official domestic team airline and offering JetBlue Vacations to Panthers Territory members. As part of the new partnership with JetBlue Vacations, members will receive special offers and discounts for JetBlue vacations packages. JetBlue vacations offers customers […]

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USAG Comcast

USA Gymnastics Announces Partnership with Comcast

USA Gymnastics has announced that Comcast will have its Xfinity brand serve as the presenting sponsor through 2024 of the men’s and women’s artistic gymnastics national championships as part of its overall partnership program. The 2023 men’s and women’s artistic gymnastics national championships is set for August 24–27 in San Jose, California. Xfinity also will […]

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Kissimmee Rangers FC

Experience Kissimmee Named Official Travel Destination for Rangers FC

Experience Kissimmee has announced a multi-year partnership with Rangers Football Club of the Scotland Premier League, one of the world’s longest-established clubs founded in 1872. The partnership will see Experience Kissimmee named as the official travel destination of Rangers and include naming rights for the Edmiston House Fan Zone outside of Ibrox, stadium branding and […]

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USA Gymnastics Nike Logo

Nike Partners with USA Gymnastics Through 2028 Olympic Summer Games

Nike will serve as the official apparel and footwear partner of USA Gymnastics and its national team for the first time ever ahead of upcoming Olympic Summer Games in 2024 in Paris and 2028 in Los Angeles. The sponsorship agreement will go through the LA28 Games with Nike manufacturing and producing all sportswear and footwear […]

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ASU Football Stadium

Arizona State Football Stadium Naming Rights Sold to Mountain America Credit Union

Arizona State University has announced a 15-year naming rights agreement for the home of the Sun Devils football team with the venue now being called Mountain America Stadium through a deal with Mountain America Credit Union. The stadium has been the home of ASU football since opening in 1958 with a capacity of 30,000. Leading […]

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Caleb Williams United

United Airlines Adds 30 Special Routes for 2023 College Football Season

United Airlines has announced the addition of 127 new, nonstop flights for college football season while also signing University of Southern California star quarterback Caleb Williams, last year’s Heisman Award winner, to a NIL deal. Williams will appear in a variety of United advertising and social media spots during the season, as well as post […]

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