Category: Sports Sponsorship

Sports Sponsorship — SportsTravel — News, Insight and Analysis for the Sports-Event Industry

Oakley Olympics

Team USA Partners With Oakley Ahead of LA28 Olympic Games

Oakley has been announced as the Official Eyewear of Team USA and Official Eyewear of the LA28 Olympic and Paralympic Games with Oakley to deliver a new line of eyewear for LA28 – Team USA Encoder Strike Vented with Prizm Road Lenses, and Team USA Heliostat with Prizm Black Lenses. “Monumental moments like the Olympics […]

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BMO FIFA

FIFA, BMO Announce 2023 Women’s World Cup Partnership

FIFA and BMO have announced the bank has been named an official supporter of the FIFA Women’s World Cup 2023. “We are delighted to welcome BMO as a tournament supporter for the FIFA Women’s World Cup 2023,” said FIFA Chief Business Officer Romy Gai. “BMO’s commitment to women’s sports aligns perfectly with FIFA’s vision of […]

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Pelicans TripADeal

New Orleans Pelicans Partnering with TripADeal

The New Orleans Pelicans have announced a global partnership with TripADeal, an Australian-based online travel agency. The partnership between the Pelicans and TripADeal marks the first Australian international team marketing plan in the NBA. “We are thrilled to partner with TripADeal to help create memorable once-in-a-lifetime experiences for basketball fans worldwide,” said Pelicans President Dennis […]

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Yankees Hilton

Hilton Offers Grand Slam Suite for Yankees Fans

New York Hilton Midtown announced that reservations are now available for the Grand Slam Suite that celebrates the New York Yankees, as fans can spend a night in the ultimate Yankees baseball suite for stays beginning July 1 with rates starting at $1,398 per night. The suite is available to book for stays from July […]

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Wrexham United

Wrexham Partners with United Airlines for Sponsorship

Wrexham AFC has announced United Airlines as the front-of-shirt sponsor for both the men’s and women’s teams, starting with the 2023–2024 season. As part of their broader partnership with Wrexham AFC, the United Airlines name and logo will be on the front of the soccer club’s home, away and third shirts. Wrexham Co-chairmen Rob McElhenney […]

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New Bills Stadium

Buffalo Bills Partner with Highmark for Stadium Naming Rights

The Buffalo Bills’ new stadium will be called Highmark Stadium, the team announced during Monday’s groundbreaking ceremony for the stadium that will open in 2026. For now, the new stadium will be referred to as ‘New Highmark Stadium’ until the completion of the construction in 2026 before switching over to ‘Highmark Stadium’ — the same […]

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Hilton Ryder Cup

Hilton Furthers Partnership with PGA of America and Ryder Cup

Ryder Cup Europe and the PGA of America have announced a new agreement with Hilton that will see the hospitality company become a worldwide partner of the 2023 Ryder Cup, elevating Hilton from its previous position as official hotel supplier. The 2023 Ryder Cup will take place at Marco Simone Golf and Country Club in […]

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Next League

Next League USOPF Endowment Fund Created

Next League has announced the formation of the Next League USOPF Endowment Fund, a $500,000, multi-year commitment to the U.S. Olympic & Paralympic Foundation, the fundraising arm of the United States Olympic & Paralympic Committee. Next League’s endowment culminates in 2028, when the Olympic and Paralympic Summer Games in Los Angeles bring the Games to […]

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Avianca Airlines Miami Dolphins

Avianca Airlines Partners with Miami Dolphins

Latin America carrier Avianca Airlines has announced a new three-year partnership with the Miami Dolphins. The partnership gives Avianca branding on in-stadium LED ribbon boards and score clock branding at Dolphins home games at Hard Rock Stadium. Additionally, Avianca will host game day plaza activations and game entitlement for select away games. “We are elated […]

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Holiday Bowl Football
Bands perform on the field before the Holiday Bowl NCAA football game between North Carolina and Oregon Wednesday, Dec. 28, 2022, in San Diego. (AP Photo/Denis Poroy)

Sports San Diego Looking For New Holiday Bowl Sponsor

Sports San Diego is seeking a title sponsor for the 2023 Holiday Bowl after San Diego County Credit Union opted out, ending a six-year run as the title sponsor of the game. “We are so grateful to SDCCU for their longtime support and tremendous contributions to San Diego’s bowl game effort,” said Mark Neville, chief […]

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