NBA and Ticketmaster Extend Partnership

The National Basketball Association has announced an extension of its partnership with Ticketmaster. Currently, 24 NBA teams use Ticketmaster as their secondary ticketing provider.

“We are pleased to extend our partnership with Ticketmaster, helping us continue to deliver the most fan-friendly ticketing experience possible and provide our fans with a trusted, convenient place to buy and sell tickets,” said Amy Brooks, president of team marketing and business operations and chief innovation officer at the NBA.

Ticketmaster will deliver enhanced digital ticketing capabilities that will improve the fan experience and create a more personalized in-venue experience. The company will also continue to power NBAtickets.com, the official resale marketplace for the NBA, WNBA and NBA G League.

“More than anything else, basketball fans care about what happens on the court, and this extended partnership provides them a ticketing experience that is easy and convenient, allowing them to focus on the game itself,” said Greg Economou, chief commercial officer and head of sports for Ticketmaster, North America. “We’re proud to continue providing the best software platform to power the NBA’s ticketing marketplace, while also providing clubs with insights and technology that allows them to better serve their fans—which is the core of our shared mission.”

The NBA will continue to leverage expanded marketing services, including fan analytics.