Breaking News, Podcasts and Analysis Serving People who Organize, Manage and Host Sports Events
As the University of Texas prepares to move to the SEC in 2024, it will do so with a new sponsor. The Longhorns have teamed with American Airlines in a multiyear agreement that will include sponsorship and marketing benefits across all of the Longhorns’ athletics programs. American is now the official airline and airline rewards […]
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As the Raiders storm the Las Vegas Strip in a stadium costing nearly $2 billion, the relocated franchise will bring with it an even bigger influx of NFL fans to the gambling capital of the United States from Oakland, Los Angeles and the rest of the country. As soon as the move to Las Vegas […]
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For several years, airlines have added special flights to the site of college football’s national championship to meet last-minute demand from fans who have just learned their team will play in the big game. But this season, two airlines—United and American—are making an entirely new push into college football by offering direct regular-season routes for […]
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Part of the massive sports and entertainment complex that will host the Los Angeles Rams and Los Angeles Chargers will be sponsored by American Airlines as part of a 10-year, $90 million agreement. American Airlines will get the naming rights to a 2.5-acre, open-air plaza area in front of the new NFL stadium in Inglewood […]
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.@gkelite has unveiled the first three leotards in its 2024 @TeamUSA Collection, which the @USAGym athletes will wear this summer at the 2024 Olympic Summer Games in Paris.
The @NHL has approved the sale of the @ArizonaCoyotes to @utahjazz owner Ryan Smith for $1.2 billion, as well as the relocation of the franchise to Salt Lake City starting with the 2024-2025 season.
The @PGA announced today that The Ocean Course at @kiawahresort in Kiawah Island, South Carolina, will host the 2031 @PGAChampionship. Additionally, the 2029 Girls and Boys Junior PGA Championships will be contested at Kiawah Island Golf Resort.
The @FIBA 3x3 season will be collaborating with @KarlLagerfeld with 3×3 players from different teams and countries. It will include a range of events and promotions throughout the season, blending @FIBA3x3 with Karl Lagerfeld’s signature style.
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