Vanderbilt Florida Football
Fans cheer in the stands after a Florida touchdown during the first half of a college football game against Vanderbilt on October 9, 2021, in Gainesville, Florida. (AP Photo/Phelan M. Ebenhack)

The Latest in Sports and COVID-19:
How Is It Possible to Have No Outbreaks at College Football or NFL Games Despite Huge Crowds?

The coronavirus outbreak has forced difficult decisions for the sports-event industry. As events come back online and as destinations, venues and event organizers determine capacity limits for fans along with health and safety protocols for their events, here is a look at where things stand. NBA 2021–2022 Fan Policies for COVID | NHL 2021–2022 Fan […]

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Bowl Season Partnering With Elevate on Marketing and Revenue Generation Strategy

Bowl Season will partner with Elevate Sports Ventures to support revenue generation strategy for the nation’s collective coalition of 44 bowl games played in the traditional college football postseason. The 44 postseason college football games that comprise Bowl Season have the potential to host over 1 million fans. Using trends from ticketing and attendance data […]

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LibertyBowl
Memphis football had reduced capacity for football in the 2020 season. Photo from Memphis Athletics

Memphis’ Liberty Bowl on Verge of Renaming

The Liberty Bowl Memorial Stadium in Memphis will soon be called the Simmons Bank Memorial Stadium, city leaders announced Friday. The 58,325-seat venue is in the final stages of having its naming rights sold to the financial institution that is based in Arkansas. The Liberty Bowl is in the heart of Midtown and includes 40 […]

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Vavae Malepeai
USC running back Vavae Malepeai runs into the end zone for a touchdown against UCLA during the second half of a college football game on November 23, 2019, in Los Angeles. (AP Photo/Marcio Jose Sanchez)

Sports and COVID-19: The Impact on the Sports-Event Industry

The coronavirus outbreak has forced difficult decisions for the sports-event industry. Nearly every major sporting event has been canceled, moved or postponed. Here is a look at where things stand. Click here for the latest on COVID-19’s Effect on the Sports-Event Industry. OLYMPICS: Foreign Fans Banned by Beijing Organizers Posted: Thursday, September 30 The organizers […]

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Pac12Allegiant

Allegiant named Official Airline of the Pac-12 Conference

The Pac-12 Conference has announced a multi-year partnership with Allegiant Airlines,making it the league’s official airline partner in the Pac-12’s debut year at Allegiant Stadium in Las Vegas for the Pac-12 Football Championship Game. The multi-year partnership establishes Allegiant as the official airline partner of the Pac-12 Football Championship Game on December 3 as well […]

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NAIA Football

Durham Sports Commission to Host 2021–2022 NAIA Football National Championships

The 2021 and 2022 National Association of Intercollegiate Athletics football national championship games will be held in Durham, North Carolina, for the first time. The NAIA Senior Football Classic will also be part of the week’s events that will be hosted by the Durham Sports Commission. The game will be played at Willie Bradshaw Field […]

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Fiesta Bowl, Caesars Entertainment Create Exclusive Sports Betting and Fantasy Gaming Partnership

The Fiesta Bowl Organization has joined forces with Caesars Entertainment, Inc., in a first-of-its-kind sports betting and fantasy gaming partnership for a college football bowl game that will also focus on fan engagement, the organization’s year-round events and expanding sports gaming and education in Arizona. With new legislation permitting legal sports betting in Arizona, Caesars’s […]

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CalFootball

Cal Athletics, FTX Unveil 10-Year Football Field Naming Rights Relationship

Cal Athletics has announced the first collegiate cryptocurrency naming rights sponsorship in which its football field will be known as FTX Field at California Memorial Stadium in a $17.5 million deal that will be paid in full in cryptocurrency. In addition to field-naming rights, the relationship will feature on-field branding and branding on athletics press […]

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Duke Bohall, Jasmin Hopkins
Fort Scott running back Jasmin Hopkins, right, rushes past Blinn's Duke Bohall during the first half of the NJCAA national championship football game in Pittsburg, Kansas, in 2009. (AP Photo/Mike Gullett)

NJCAA Football Creates Divisions and Playoff System

The NJCAA has announced changes to the structure of football that will create increased opportunities for the sport to flourish at the two-year level including the creation of Division I and  Division III, implementation of a Division I national championship playoff system, addition of a Division III national championship and separate division rankings. Currently, NJCAA […]

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BowlWeek

Camping World Stadium to Host 2022 Bowl Week

Orlando’s Camping World Stadium will be the new home to the 2022 Spiral Bowl Week, which features the Tropical Bowl (NCAA Division 1 College All-Stars), All-America Classic (high school seniors), and All-America Underclassmen (high school) football games. Bowl Week debuts January 12–15, 2022, and also offers players an Orlando experience inclusive of a visit to […]

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