Breaking News, Podcasts and Analysis Serving People who Organize, Manage and Host Sports Events
Delta Air Lines and the LA28 Olympic and Paralympic Summer Games have introduced a cocreated emblem featuring Delta’s “A” at an event to celebrate the Delta Sky Way at LAX project. The LA28 integrated emblem represents the next phase of Delta and LA28’s partnership that began in 2020 when Delta launched its eight-year commitment to […]
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Delta Air Lines has announced new partnerships with the National Women’s Soccer League on the eve of its 10th anniversary season and the Women’s Sports Foundation. As the first airline sponsor of the NWSL, Delta will work with the league to support its athletes through women’s empowerment programs and Diversity, Equity & Inclusion initiatives. The […]
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The 2028 Olympic Summer Games in Los Angeles has its first major sponsorship agreement, as Delta Airlines announced an eight-year partnership beginning in 2021 that makes it the inaugural founding partner of LA28 along with a supporter for the United States Olympic and Parlaympic teams. The announcement was made at an event at Griffith Observatory […]
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The Los Angeles Lakers have extended their partnership with Delta Airlines and added a new promotion that allows fans who are unable to go to games and donate the tickets to a local nonprofit to then have that gesture of kindness rewarded with a flight voucher. The Showtime Seat Exchange will allow fans unable to […]
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.@gkelite has unveiled the first three leotards in its 2024 @TeamUSA Collection, which the @USAGym athletes will wear this summer at the 2024 Olympic Summer Games in Paris.
The @NHL has approved the sale of the @ArizonaCoyotes to @utahjazz owner Ryan Smith for $1.2 billion, as well as the relocation of the franchise to Salt Lake City starting with the 2024-2025 season.
The @PGA announced today that The Ocean Course at @kiawahresort in Kiawah Island, South Carolina, will host the 2031 @PGAChampionship. Additionally, the 2029 Girls and Boys Junior PGA Championships will be contested at Kiawah Island Golf Resort.
The @FIBA 3x3 season will be collaborating with @KarlLagerfeld with 3×3 players from different teams and countries. It will include a range of events and promotions throughout the season, blending @FIBA3x3 with Karl Lagerfeld’s signature style.
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