Skip to content
Toggle menu
SportsTravel SportsTravel

The Sports World's Event Magazine

Primary Menu
  • News
    • Sports Organizations
    • Sports Venues
    • Recently Awarded
    • Hosts & Suppliers
    • Sponsors & Media
  • COVID-19
    • Latest News
    • Case Studies
  • IN DEPTH
    • STORIES
      • Feature Story
      • Governing Body Dossier
      • Event Insider
      • Technology in Sports
      • On Assignment
    • Podcasts
    • Expert Advice
    • Downloadable Guides
    • Opinion
      • Winners and Losers
      • From the Editor
  • Sports
    • CATEGORY
      • Amateur Sports
      • Youth Sports
      • Collegiate Sports
      • Professional Sports
      • Olympic Sports
      • Paralympic Sports
      • National Governing Body
      • Motorsports
      • Sustainability
      • Water Sports
      • Winter Sports
      • Women’s Sports
    • INDIVIDUAL SPORTS
      • Baseball
      • Basketball
      • Bowling
      • Cycling
      • Football
      • Golf
      • Gymnastics
      • Hockey
      • Lacrosse
      • Pickleball
      • Rugby
      • Running
      • Soccer
      • Softball
      • Swimming
      • Tennis
      • Track & Field
      • Triathlon
      • Volleyball
      • Wrestling
  • Esports
    • Esports News
    • Esports Guide
    • EsportsTravel Summit
  • Resources
    • Bid Bowl
      • Bid Bowl Listings
      • Submission Form
      • About Bid Bowl
    • Partner Spotlight
    • Media Kit
      • Media Kit
      • 2021 Editorial Calendar
    • Digital Edition
  • Subscribe
    • Subscribe to E-Newsletter
  • EVENTS
    • TEAMS CONFERENCE & EXPO
    • EsportsTravel Summit
    • SportsTravel Road Trip
  • Facebook
  • Twitter
  • Linkedin
  • Instagram
  • Home
  • Latest News
  • Delta Makes LA28 Sponsorship Official

Delta Makes LA28 Sponsorship Official

Airline will be 'inaugural sponsor' for LA28 along with USOPC, NBCUniversal support

Posted On : March 3, 2020 By : Matt Traub
DeltaLA2028
Tim Mapes, the Delta chief marketing and communications officer, announces that the airline will be a sponsor of LA2028 during an event on March 2 at Griffith Observatory in Los Angeles.

The 2028 Olympic Summer Games in Los Angeles has its first major sponsorship agreement, as Delta Airlines announced an eight-year partnership beginning in 2021 that makes it the inaugural founding partner of LA28 along with a supporter for the United States Olympic and Parlaympic teams.

The announcement was made at an event at Griffith Observatory celebrating Delta’s 95th anniversary. Four-time U.S. Olympic gold medalist and LA28 Chief Athlete Officer Janet Evans hosted the evening event and introduced Tim Mapes, Delta’s chief marketing and communications officer, as well as LA28 Chairperson Casey Wasserman for a special video played against the outside of the observatory.

Olympians Allyson Felix, Ibtihaj Muhammad, Michael Phelps, Kerri Walsh Jennings and Paralympian Mallory Weggemann joined local dignitaries and Delta partners for a first look of what a special LA28 Airbus A350 aircraft livery could look like once the partnership launches.

“Knowing that the games is coming home to the US and having a brand like Delta is coming to the table as a founding partner, it’s exciting to know that they’ll be at the core of it,” said Weggemann, a two-time Paralympian who has won two medals.

From last night, a video hinting of what Delta’s LA2028-themed Airbus aircraft would look like. pic.twitter.com/b4t8TBA9ZU— SportsTravel (@SportsTravel) March 3, 2020

“Delta is in the business of connecting people and nothing brings the world together quite like the Olympic and Paralympic Games,” said Delta Chief Executive Officer Ed Bastian. “Partnering with LA28 is an investment in L.A.’s future and a commitment to work together to create a more connected, equitable and sustainable world.”

Delta will be the official airline of LA28 and Team USA for the Beijing 2022, Paris 2024, Milan-Cortina 2026 and Los Angeles 2028 Olympics. The Los Angeles Times reported that the eight-year partnership is worth $400 million.

“I think we’re the only one of a handful of Olympic committees that are privately funded, so to have a partner like Delta step up in a huge way and have an event like this is so dramatic, so beautiful, so powerful — as an athlete who is the beneficiary of the support of companies like Delta, for them to come on board as the first sponsor, it’s amazing,” said beach volleyball standout Kerri Walsh-Jennings, who has three gold medals and one bronze in her Olympic career.

Delta’s partnership includes a commitment to NBCUniversal over eight years, including multi-platform advertising during future Olympic Games as well as media activation in non-Olympic years. Delta is a past sponsor of the 1996 Olympic Games in Atlanta and the 2002 Olympic Games in Salt Lake City.

“Delta embodies the spirit and strength of the Los Angeles Games, and we are proud they are taking this journey with us as an early and committed partner to the Olympic and Paralympic movement,” said Wasserman.

As part of the partnership, Delta will co-create the LA28 Volunteer Program, which will include more than 25,000 community and employee volunteers, and partner the LA28 Sustainability Collective. LA28 is the independent, nonprofit organizing committee responsible for delivering the Olympic and Paralympic Games 2028 Los Angeles.

“I’m so happy for the athletes who will get to compete in their home country,” said Allyson Felix, who won six Olympic gold medals in four separate appearances. “And with all that LA has to offer, with the people and the culture, it’s such a sports and entertainment place. Having competed in four other Olympics and seeing the support that hometown people get, I’m excited for our athletes to experience that.”

Share this:

  • Twitter
  • Facebook
  • Print
  • LinkedIn
  • Reddit
  • Email
Posted in: Hosts & Suppliers, Latest News, Olympic Sports, Sponsors & Media, Sports SponsorshipTagged : Allyson Felix,Casey Wasserman,Delta Airlines,Ed Bastian,Ibtijah Muhammad,Janet Evans,Kerri Walsh Jennings,LA2028,Mallory Weggemann,Michael Phelps,olympics,Summer Olympics,Tim Mapes,USOPC,Winter Olympics

Post navigation

IeSF Announces Three Game Titles for World Championship
IOC Executive Board Approves Tahiti for Surfing in 2024

Follow us on Twitter

My Tweets

Follow us on Instagram

  • NEW EPISODE: The latest episode of the SportsTravel Podcast is a chat with @braves legend Dale Murphy. We talk about
  • In Spartanburg, South Carolina, the fun doesn’t stop when the games are over. Plan your next tournament in this hidden
  • Once again, SportsTravel will honor the best in the sports-event industry at our @teamsconference in Atlantic City, September 27-30. We
  • The city by the sea … #PlayACSports #ExperienceAtlanticCity #AtlanticCity
  • Just a few more steps … paradise awaits ☀️☀️☀️ #PlayACSports #ExperienceAtlanticCity #AtlanticCity
  • The new U.S. Olympic and Paralympic Museum in Colorado Springs is an interactive experience where visitors can race against the
  • When you bring your event to Atlantic City, you’ll experience world class accommodations, critically acclaimed dining, tax‐free shopping, exciting entertainment,
  • Your wave is waiting… ‍♂️‍♀️ #PlayACSports #ExperienceAtlanticCity #AtlanticCity
  • Golf season is upon us! @playacsports is surrounded by more than 15 golf courses and rated the 6th top golf
  • The latest SportsTravel Podcast is a conversation with Bruce Rosenberg, president of @hotelplanner. Hear why the group booking company believes
  • The latest SportsTravel Podcast episode is a great discusssion with @nhra drivers @leah.pruett and @antronbrowntf, discussing what it’s like to
  • Long time no sea #PlayACSports #ExperienceAtlanticCity #AtlanticCity #atlanticcitynj #atlanticcityboardwalk
  • Esports continues to flourish in @playacsports as we have a variety of facilities with adequate bandwidth to support esports. The
  • Say yes to new experiences ⭐️⭐️⭐️ #PlayACSports #ExperienceAtlanticCity #AtlanticCity #AtlanticCityTakeover
  • Did you know? The Atlantic City Convention Center and @playacsports are proud to feature nearly 100,000 square feet of modular,
  • Atlantic City and @playacsports welcomes all events, not only within the large indoor facilities but in wide open outdoor spaces
  • The @ncaa’s Division I Women’s Basketball Tournament will be staged in and around San Antonio, resulting in new challenges for
  • For an inside look at the upcoming @ncaa Division I Men’s Basketball Tournament, check out our recent SportsTravel Podcast episode
  • #PuertoRico’s tennis courts are surrounded by lush greenery and a perfect 80-degree weather. Best part? A refreshing piña colada will
  • Running a #marathon in #PuertoRico is every athlete’s dream. ✨ With endless ocean views, our Island has one of the world’s most

Recent Posts

  • The Latest on Sports and COVID-19:
    Indianapolis 500 to Have 135,000 Spectators On Hand
  • ‘The Epicenter’ Torch Placed at Weidner Field Entrance
  • SRS Distribution to Become Title Sponsor of Las Vegas Bowl
  • Alabama Cycling Classic Scheduled for Fourth of July Weekend
  • Ripken Baseball Releases Rebranded Logos Ahead of Summer Tournaments
Sports Travel Magazine

About Us

Since 1997, SportsTravel magazine has served the sports‐related travel and event industry. It is the only publication written and designed to serve the people who organize, manage and host sporting events of all types at all levels.

  • Subscribe to E-Newsletter
  • Contact Us
  • Advertise With Us
  • Editorial Calendar
  • SportsTravel Foundation
  • Supplied Content
  • Privacy
  • Terms

NORTHSTAR TRAVEL MEDIA SITES

  • Northstar Meetings Group
  • Meetings & Conventions
  • Meetings & Conventions Asia
  • Meetings & Conventions China
  • Successful Meetings
  • Incentive
  • Meeting News
  • Retail Travel
  • Travel Technology
  • Corporate Travel
  • Hotel Investment
  • Data Products
  • See All Northstar Brands

INDUSTRY PARTNERS

Sports ETA

Destinations International
Northstar Travel Media LLC Copyright © 2021 by Northstar Travel Media LLC. All Rights Reserved. 100 Lighting Way, Secaucus, NJ 07094-3626 USA | Telephone: (201) 902-2000
scroll to top
loading Cancel
Post was not sent - check your email addresses!
Email check failed, please try again
Sorry, your blog cannot share posts by email.