Camellia2017
A considerable amount of coordination is required for TEAM IP to receive the logos from teams and get products to bowl games in a timely fashion. Photograph: Team IP

The Merchandise Bowl: A Look Into How Apparel Adds to the Game Experience

College bowl season can stretch the limits of event organizers. Few sports events of that size and scope have such little time to know which teams and fan bases will Continue Reading

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ESS12
Photograph: Lloyd Images

Sailing Goes Extreme in San Diego

For years, the inherent challenge for spectators at a sailing event was the field of play itself. Boats would go out to sea and hours later they would return, with few ways for fans to see any of the action. That has been changing in recent years, as the sport’s pinnacle event, the America’s Cup

UFC International Fight Week
Photo courtesy of Brandon Magnus/Zuffa LLC via Getty Images
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UFC Delivers Ultimate Experience

Las Vegas is once again set to host Ultimate Fighting Championship’s grandest multiday event. As part of its 25th anniversary celebration, UFC’s 7th Annual International Fight Week is expected to attract tens of thousands of mixed martial arts fans fans from around the world. “UFC International Fight Week

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IOWA WRESTLING VS PENN STATE
The Iowa Hawkeyes take on Penn State Friday, January 20, 2017 at Carver-Hawkeye Arena. (Brian Ray/hawkeyesports.com)
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Iowa Builds on Wrestling Tradition

One of the country’s top wrestling venues is set to host eight of the sport’s best teams when the Freestyle World Cup comes to Carver-Hawkeye Arena in Iowa City, Iowa, this month. “It’s a very unique opportunity to see the best wrestlers on the planet participate in an event that means a lot for their countries,” said Rich

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NFL Plans for Bold and Cold

Much has changed in the Twin Cities since 1992, the last time the NFL ventured to Minnesota for a Super Bowl. But one thing remains the same: cold winters. Super Bowl LII, scheduled for February 4, will be only the sixth to be played in a cold-weather city, and the event will embrace the chill. “We know that it’s going to be cold,” said Matthew Shapiro, NFL director of event strategy and integration

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Anaheim Raises the Bar

USA Gymnastics had a lot riding on the 2017 P&G Gymnastics Championships, the organization’s signature event. Typically, in the year after the Olympic Summer Games, the championships are something of a reboot, a sneak peek at the next four years, and this year’s event at Honda Center in Anaheim was no

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