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Virginia’s Blue Ridge Lands Ironman

In recent years, Ironman has been in acquisition mode. One of those purchases involved three former Rev3 races, including a 70.3 triathlon held in Williamsburg, Virginia. After fulfilling a commitment to hold the 2019 event in May, Ironman decided to shift the event to midsummer, something the colonial city’s already bustling summer tourism scene couldn’t […]

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Camellia2017
A considerable amount of coordination is required for TEAM IP to receive the logos from teams and get products to bowl games in a timely fashion. Photograph: Team IP

The Merchandise Bowl: A Look Into How Apparel Adds to the Game Experience

College bowl season can stretch the limits of event organizers. Few sports events of that size and scope have such little time to know which teams and fan bases will even be playing and attending. From ticket sales to marketing to travel, the logistical challenges can be significant. But another area with its own challenges […]

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UFC International Fight Week
Photo courtesy of Brandon Magnus/Zuffa LLC via Getty Images
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UFC Delivers Ultimate Experience

Las Vegas is once again set to host Ultimate Fighting Championship’s grandest multiday event. As part of its 25th anniversary celebration, UFC’s 7th Annual International Fight Week is expected to attract tens of thousands of mixed martial arts fans fans from around the world. “UFC International Fight Week

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Photograph: Rugby World Cup Sevens 2018
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Rugby Event Makes U.S. Debut

The Major League Baseball season may be in full swing, but executives with Giants Enterprises in San Francisco are getting excited for a different kind of sport. In July, AT&T Park will host the Rugby World Cup Sevens, the premier international competition for the sport. It will be the first time the event will take […]

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IOWA WRESTLING VS PENN STATE
The Iowa Hawkeyes take on Penn State Friday, January 20, 2017 at Carver-Hawkeye Arena. (Brian Ray/hawkeyesports.com)
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Iowa Builds on Wrestling Tradition

One of the country’s top wrestling venues is set to host eight of the sport’s best teams when the Freestyle World Cup comes to Carver-Hawkeye Arena in Iowa City, Iowa, this month. “It’s a very unique opportunity to see the best wrestlers on the planet participate in an event that means a lot for their countries,” said Rich

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NFL Plans for Bold and Cold

Much has changed in the Twin Cities since 1992, the last time the NFL ventured to Minnesota for a Super Bowl. But one thing remains the same: cold winters. Super Bowl LII, scheduled for February 4, will be only the sixth to be played in a cold-weather city, and the event will embrace the chill. “We know that it’s going to be cold,” said Matthew Shapiro, NFL director of event strategy and integration

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Anaheim Raises the Bar

USA Gymnastics had a lot riding on the 2017 P&G Gymnastics Championships, the organization’s signature event. Typically, in the year after the Olympic Summer Games, the championships are something of a reboot, a sneak peek at the next four years, and this year’s event at Honda Center in Anaheim was no

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