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Los Angeles’ Decade of Opportunity at SoFi Stadium

Even for a city with the history of hosting major sporting events, the upcoming decade for SoFi Stadium in Los Angeles will be unlike any other that a destination has experienced. What is being called “the decade of opportunity” will see the new home of the Los Angeles Chargers and Los Angeles Rams host the annual […]

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New Venues to Watch in 2020

As the demand for spaces to host sporting events continues to grow, destinations across the country are examining their inventory, identifying needs and building accordingly. Here are 10 new sports complexes to keep an eye on in 2020. AdventHealth Field House and Conference Center Winter Haven, Florida Opened: December 2019 Located less than 50 miles from […]

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Equipment trailers are lined up at the entrance road to the WWE Performance Center in Orlando, Fla. (AP Photo/John Raoux)

Panel: Adapting to New Normal Key for Organizations and Leagues

Knowing the sports world will forever be changed and getting fans adjusted to new protocols to attend events will be a key issue for sports organizations going forward, said panelists during a Variety webinar this week — but it has also sped up the innovations that can solidify communication with fans. During the event “The […]

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Los Angeles Rams Update Logo Ahead of SoFi Stadium Debut

The Los Angeles Rams have rebranded with a new logo and color scheme ahead of its debut season in SoFi Stadium, combining the Ram horn that has been used throughout its history and interlocking it with the letters “LA.” The franchise returned to Los Angeles since 2016 after 22 years in St. Louis but decided […]

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The Pechanga Founders Club at SoFi Stadium will be at ground level with the stadium's playing surface.

SoFi Stadium Signs Casino as Founding Partner

The future home of the Los Angeles Rams and Los Angeles Chargers has another big name that will be hanging outside one of its entrances. SoFi Stadium and Hollywood Park named Pechanga Resort Casino as the newest founding partner of the new 70,000-seat stadium and 298-acre development, giving the casino the naming rights to a […]

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Rams, Chargers to Play at SoFi Stadium

The future home of the Los Angeles Rams and Los Angeles Chargers — well, less a home and more a palatial estate — officially has a name. SoFi has signed a 20-year agreement with the LA Stadium and Entertainment District at Hollywood Park, making the stadium complex and surrounding entertainment district known as SoFi Stadium. […]

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