Tag: Sponsors and Media

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USANA Signs Sponsor Deal With USA Wrestling

USANA, a nutritional supplement provider, has announced a sponsorship with USA Wrestling that will mark the company’s first deal with a summer sport national governing body. The Utah-based company previously signed deals with seven winter NGBs in the United States and Canada. Under terms of the new agreement, USANA will become the official supplement supplier of […]

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PlayStation Fiesta Bowl

PlayStation Renews Title Sponsorship of the 2019 Fiesta Bowl

PlayStation has renewed its multiyear agreement with ESPN and will return as the title sponsor of the Fiesta Bowl. The annual event, one of the College Football Playoff New Year’s Six bowl games, will be held on January 1, 2019, at State Farm Stadium in Glendale, Arizona. “PlayStation has been an unbelievable partner over the last two years. […]

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Speedway LLC Named Official Fuel and Convenience Store for IndyCar

Hulman & Company has announced a multiyear deal for Speedway LLC to serve as the official fuel and official convenience store of IndyCar, the IndyCar Series, Indianapolis Motor Speedway and the Indianapolis 500.  The agreement with the national convenience store chain will begin in 2019. Speedway LLC operates more than 4,000 stores in 35 states. […]

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USA Triathlon

USA Triathlon Signs HotelPlanner as Official Booking Partner

USA Triathlon has announced a partnership with HotelPlanner, an online provider of group hotel bookings and individual hotel stays worldwide, to serve as the national governing body’s official booking partner through 2022. “Travel is at the heart of the multisport lifestyle and being able to easily reserve a comfortable, affordable and conveniently located hotel is […]

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William Hill Sports Book Signs With New Jersey Devils

Sports betting operator William Hill US has announced a multiyear deal with the NHL’s New Jersey Devils and Prudential Center, making the Devils the first professional sports team to partner with a sport book in New Jersey since the state allowed legalized sports wagering. The sponsorship includes a suite at the arena in Newark, New Jersey, that […]

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Bridgestone Corporation to Become Worldwide Paralympic Partner

The International Paralympic Committee has announced that tire and rubber manufacturer Bridgestone Corporation will serve as the organization’s seventh worldwide Paralympic partner. Already a worldwide Olympic partner through 2024, Bridgestone now has global rights to promote the Paralympic movement over the same period. “We are absolutely delighted that Bridgestone will become the IPC’s seventh worldwide Paralympic […]

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