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As Brain Injury Awareness Month kicks off in March, several organizations, including 19 national governing bodies, have launched an interactive database with hundreds of stories relating to how concussions occur in different sports and suggestions from those who have been injured. The CrashCourse Concussion Story Wall program, whose theme is “More Than My Brain Injury,” […]
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The Gulf Shores & Orange Beach Sports Commission in Alabama has announced a rebrand that will have the organization renamed to Gulf Shores | Orange Beach Sports & Events. The addition of the word “events” is designed to increase the organization’s promotional and grant support of existing events in the destination in addition to attracting […]
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HBC Event Services has hired Suzanne Cecil as executive sales director to lead the housing services company’s sales initiatives. In her new role, Cecil will develop the company’s chief marketing and sales strategies, manage the sales team and drive product development. She will also guide the company’s overall relationship with the sports-event industry and its […]
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Sports such as golf and tennis were the big winners in 2020 as people sought ways to play sports that were socially distanced and outdoors, according to the findings of a Sports & Fitness Industry Association survey of more than 18,000 people in the United States ages 6 and up. While activity levels were up […]
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Hasbro has announced a deal with NFL Flag for the Nerf brand to become the official supplier of footballs and flag belts for league play in the U.S. Under terms of the deal, Hasbro will supply Nerf-branded footballs and flag belts to more than 1,600 NFL Flag leagues, serving more than 500,000 participants in 50 […]
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The Paralympics are going primetime. NBCUniversal has announced its broadcast plans for the Tokyo Paralympic Games and in a first for the United States, it will include primetime coverage on NBC. The network plans a record 1,200 hours of programming during the event, which will be staged August 24–September 25, 2021. The coverage, which is […]
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Brisbane, Australia, has received the inside track to host the 2032 Olympic and Paralympic Summer Games as the International Olympic Committee has named the region its preferred choice to continue dialogue on a hosting agreement. A final decision would still need to come from the IOC in a timeframe that has not yet been determined, […]
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Team IP has announced a multiyear partnership with USA Boxing to be the national governing body’s exclusive provider for decorated event apparel, branded products and digital marketing, including online e-commerce. “We are honored to partner with USA Boxing over the next couple of years,” said Randy Sparks, Team IP CEO and founder. “It is exciting […]
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The National Hockey League will increase its presence in esports, selecting DreamHack Sports Games to produce online and live esports tournaments under the NHL Gaming World Championship umbrella. As part of the multiyear deal, DreamHack Sports Games will work with the league to produce hockey esports events with content, live streams from tournaments and influencer-driven […]
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The Professional Squash Association will stage its 2020–2021 PSA Squash World Championships presented by The Walter Family in Chicago, July 10–17. The world’s best men and women are expected to compete for $1 million in compensation at a venue to be determined. PSA plans to install a glass court that will allow creativity for site […]
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