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WTA Unveils New Brand Identity and Logo

The Women’s Tennis Association has announced a new corporate identity, rebrand and logo, along with new naming conventions for its events to provide more unity with the ATP Tour. As part of the launch, the WTA also revealed a new “WTA For the Game” campaign aimed at creating a deeper fan connection. The move marks […]

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AAU Leader Roger Goudy Passes Away at 69

Dr. Roger Goudy, who spent 40 years in leadership roles with the Amateur Athletic Union, including the past six years as the organization’s president and CEO, has died. He was 69. Goudy took over the helm of AAU in 2014 after years of building up the organization’s largest event, the AAU Junior National Volleyball Championships […]

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Photo: Reed Hoffmann

Move United Adaptive Ski Event Goes Virtual

Move United, the nation’s largest adaptive sports organization, will host its 33rd annual The Hartford Ski Spectacular as a virtual event through December 3. The three-day event will include more than 1,000 participants who will attend 37 virtual sessions designed to strengthen and expand adaptive snow sports programs. The event is normally held at Beaver […]

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CIAA

CIAA, CSL Esports and HBCU Esports Alliance Team Up for Gaming Expansion

The Central Intercollegiate Athletic Association, the nation’s oldest historically black athletic conference, is partnering with CSL Esports and The Yard: HBCU Esports Alliance to increase the participation of HBCU students, alumni and fans to offer competitive gaming and educational opportunities for its member institutions. CSL Esports will serve as the conference’s esports provider for Madden, […]

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IESF

IESF, DLA+ Partner on Esports Venue Guidelines

The International Esports Federation and DLA+ Architecture & Interior Design have agreed to a partnership that will combine IESF’s global member network with DLA+’s esports venue planning and design experience, establishing guidelines for the design of esports venues. The agreement also makes DLA+ an exclusive certifying agency for esports facilities and official advisor to the […]

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Cost Overruns for Tokyo Olympics Reportedly Run $3 Billion

The cost of delaying the Olympic and Paralympic Summer Games in Tokyo to 2021 will end up at approximately $3 billion, according to reports from that have not been confirmed by the Games’ organizers. National broadcaster NHK and news agency Kyodo reported the same figures and attributed it to unidentified sources close to the Games, […]

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Major League Baseball Continues Overhaul of Minor League System

Eight baseball teams will become part of the Pioneer League, which has been designated as the fourth “Partner League” of Major League Baseball. Some of the teams, which previously had major-league affiliations, now will become part of an independent league for free agents and unsigned professionals looking to be added to a MLB team’s farm […]

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Extent of Youth Sports Economic Loss Revealed in Company Data

EventConnect, a provider of event and sports tourism management software, has released statistics showing the extent of the loss of youth and amateur sporting events for destinations in 2020, with encouraging signs for 2021. The finding from the company’s internal database of registration and hotel data for more than 4,000 events, 400 associations, 15,000 hotels […]

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UPSLMexico

United Premier Soccer League Partners With Mexico’s Liga Premier

The United Premier Soccer League has formed a partnership with a contingency of soccer clubs from Mexico’s Liga Premier and Liga TDP to create UPSL MX, the first time that a league affiliated with the U.S. Soccer Federation has partnered with established clubs in Mexico to create a competitive platform. UPSL MX will provide a […]

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