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USANA, a nutritional supplement company, has become the title sponsor of U.S. Ski & Snowboard‘s training and education facility, the Center of Excellence, in Park City, Utah. Under terms of the deal, USANA will work closely with U.S. Ski & Snowboard’s sport science staff and the national governing body’s top skiers and snowboarders on new […]
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SailGP has partnered with Marlow Ropes, a high-performance rope manufacturer, to include the company’s sustainable technology onboard the series’ race boats through 2022. Over the past two years, Marlow has improved its manufacturing process, focusing on sourcing sustainable and bio-based materials, reducing waste and lowering its carbon footprint. Under terms of the deal with the […]
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The Sports Events & Tourism Association has announced the winners of its annual awards, given in categories that include organizations of the year, marketing campaigns and locally created events. The awards are typically announced at the organization’s annual symposium, but were revealed after Sports ETA was forced to cancel this year’s event because of the […]
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The increasingly crowded collegiate landscape for esports has another entry, with Learfield IMG College announcing a deal with Electronic Arts to form Level Next, The College Esports League. The multiyear partnership will feature at least one of EA’s esports titles and will serve as the official home of the video game publisher’s collegiate esports champions. […]
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The Pac-12 Conference has reached a multiyear partnership with Pacific Seafood to have the family-owned company serve as the conference’s official meat and seafood provider. The agreement will cover the upcoming abbreviated football season and will see the Oregon-based company become an official partner of the conference’s football championship and men’s basketball tournament. “As a […]
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USA Hockey is increasing visibility around concussion awareness, announcing a partnership with TeachAids to use its CrashCourse program as a resource in the national governing body’s overall education materials. TeachAids, a nonprofit in global education innovation, created CrashCourse to improve understanding and awareness surrounding concussions among youth athletes in all sports. The program was created in collaboration […]
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BetMGM, the sports betting joint venture between MGM Resorts and GVC Holdings, has appointed former ESPN executive Ryan Spoon as its chief operating officer. Spoon most recently served as senior vice president of social and digital content at ESPN. Prior to that, he was senior vice president of digital product and design. In those roles […]
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The United States Olympic & Paralympic Committee has hired a director of diversity, equity and inclusion. Nitra Rucker, who began her position October 26, will be responsible for leading, developing and executing diversity and inclusion strategies for the USOPC and the broader U.S. Olympic and Paralympic movements. In the new position, Rucker will also lead […]
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The new USA Wheelchair Football League has announced Xenith helmets as a partner, with the company providing its X2D+ helmet to teams in the four cities that will make up the league. “We needed a helmet as rugged and resilient as our athletes, and we found that with Xenith,” said Glenn Merry, executive director of […]
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The site for swimming and diving competition in the rescheduled 2021 Olympic and Paralympic Summer Games has opened nine months ahead of next summer’s competition in Tokyo with the venue to be made available for private as well as public use. The Tokyo Aquatics Center was inaugurated on Saturday after being constructed at a cost […]
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