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Latest News — SportsTravel — News, Insight and Analysis for the Sports-Event Industry

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USA Swimming Signs First Alcohol Sponsor

Everyone knows you shouldn’t swim after you eat. But perhaps you can have a nice beer instead? USA Swimming and U.S. Masters Swimming have announced a multiyear sponsorship with California-based Golden Road Brewing, marking the first alcohol sponsorship in USA Swimming’s history. As part of the arrangement, Golden Road will serve as co-presenting sponsor of […]

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Ironman Returns to Penticton for Canada Triathlon

Ironman has announced that Penticton, British Columbia, will host to the Subaru Ironman Canada triathlon in 2020, marking the return of one of the circuit’s longest former hosts. The Canadian city had hosted a full-distance Ironman triathlon from 1983–2012 and will again host the event when it returns August 30, 2020. In addition, Subaru will […]

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Greenville-Pitt County, North Carolina, Forms Sports Commission

The Greenville-Pitt County (North Carolina) Convention & Visitors Bureau has formed the new Greenville-Pitt County Sports Commission, with the launch occurring July 1. The new sports commission will have two full-time staff members: Gray Williams, who will serve as executive director, and Paul Sheehan, who will serve as the director of sports development. “Our vision […]

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Tough Mudder Promotes Kyle McLaughlin to CEO

Tough Mudder has promoted its president, Kyle McLaughlin, to CEO, effective July 1. McLaughlin joined the obstacle race event company in 2018 and has been president since January. In that time, he has initiated a string of enhancements aimed at the on-site customer experience and helped the company increase its sponsorships and group sales. “Thanks […]

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Denver Selected to Host MLL Championship Weekend

Major League Lacrosse has selected Denver to host the 2019 MLL Championship Weekend, with games to be played at the University of Denver and Dick’s Sporting Goods Park. The games, to be held October 4­–6, will mark the first time in the league’s 19-year history that the championship will be played in Colorado. The MLL […]

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Las Vegas to Host Leagues Cup Championship Game

Las Vegas’ Sam Boyd Stadium will host the inaugural championship game of the Leagues Cup, a competition between selected teams from Major League Soccer and Liga MX, on September 18. “Las Vegas is an exciting market that has become a destination for professional teams and marquee sports events, and we’re proud to bring the inaugural […]

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USA BMX

USA BMX Signs Agreement with GoPro

USA BMX and GoPro have formed a partnership that includes content creation, distribution, cross-promotion and event sponsorship. As part of the deal, GoPro will gain title sponsorship of some of the national governing body’s highest-profile events, including the GoPro North American Supercross Series presented by Full Tilt Racing and the USA BMX GoPro Grand Nationals […]

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Sport Oregon

Oregon Sports Authority Rebrands to Sport Oregon

The Oregon Sports Authority has rebranded itself as Sport Oregon, offering a new identity to the state’s sports economic development nonprofit. The move was made in an effort to accelerate efforts to attract more high-level sports events to the state. “We are excited to reposition the organization both locally and nationally to better reflect Portland […]

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Salt Lake City to Host 2020 AMA Supercross Series Finale

The Monster Energy AMA Supercross series in 2020 will visit 17 stadiums and, for the first time in 23 years, have its season finale somewhere other than Las Vegas. The series will start January 4 at Angel Stadium in Anaheim, California, and visit 14 states before the season finale on May 2 at Rice-Eccles Stadium […]

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