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A new partnership between the National Football League’s Dallas Cowboys, Federación Mexicana de Fútbol (FMF), Major League Soccer’s FC Dallas and the Dallas Sports Commission will bring the Mexican National Team U.S. Tour to North Texas through 2022. Facilitated by Soccer United Marketing (SUM), the agreement was announced during a news conference at AT&T Stadium in Arlington, Texas. North Texas will play host […]
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Major League Baseball has signed a multiyear partnership with MGM Resorts International that will make MGM Resorts the first official gaming partner and official entertainment partner of MLB. The agreement combines the MLB brand with MGM Resorts and playMGM brands across league and team sponsorships, data usage in gaming, promotion across MLB-owned media platforms and domestic and international […]
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Greensboro, North Carolina, has been selected to host the 2020 U.S. Figure Skating Championships at the Greensboro Coliseum Complex…
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Hulman & Company has announced a multiyear deal for Speedway LLC to serve as the official fuel and official convenience store of IndyCar, the IndyCar Series, Indianapolis Motor Speedway and the Indianapolis 500. The agreement with the national convenience store chain will begin in 2019. Speedway LLC operates more than 4,000 stores in 35 states. […]
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The United States Polo Association is hoping a boost in prize money and event format may provide a boost of interest in the sport as well…
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Esports Stadium Arlington has opened at the Arlington Convention Center in the North Texas city, marking the launch of what will be the largest gaming and esports event complex in North America. The 100,000-square-foot venue, built at a cost of $10 million, celebrated its opening by hosting FACEIT’s Esports Championship Series Season 6 Finals, a $750,000 […]
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Tuscaloosa, Alabama, has been selected to host the 2020–2021 USA Triathlon Duathlon National Championships, which will feature the nation’s best run-bike-run athletes as they compete for national titles in three events. Tuscaloosa has served as host for past USA Triathlon events, including the 2008 U.S. Olympic Team Trials for triathlon, the 2009–2010 USA Triathlon Age Group […]
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Martha Sheridan has been named the next president and CEO of the Greater Boston Convention & Visitor Bureau, effective February 15, 2019. Sheridan has served as president and CEO of the Providence Warwick Convention & Visitors Bureau since 2006. She will succeed Pat Moscaritolo, who will retire February 14 after 28 years with the bureau. […]
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Allied Esports has reached a multiyear agreement with HyperX, the manufacturer of high-performance esports products, to become the exclusive naming rights partner of its esports arena in Las Vegas. The arena at the Luxor Hotel & Casino will now be named HyperX Esports Arena Las Vegas. “HyperX and Allied Esports share a strategy centered on a […]
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As electric bikes and scooters have become more prevalent, it’s perhaps no surprise there is now a sponsorship arrangement with a professional sports team. Major League Baseball’s Chicago Cubs have announced that they are partnering with Swagtron as the team’s “official electric bike, scooter, skateboard and hoverboard” for the 2019 season. The two organizations will begin providing content […]
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