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U.S. Ski & Snowboard and Visa have extended their sponsorship for eight years through 2026, a deal that will include support of U.S. Ski & Snowboard athletes at the 2026 Olympic Winter Games. The agreement with the national governing of ski and snowboard sports in the United States marks Visa’s only NGB sponsorship, which began in 1986 when […]
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AEG Facilities, the venue management subsidiary of AEG, and SMG, an Onex-owned venue management company, have signed an agreement to merge…
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Under the terms of a new multiyear partnership, Deloitte will serve as the official professional services provider of the U.S. Soccer Federation and foundational sponsor of SheBelieves through 2021. The deal kicks off on March 9 when Deloitte will serve as title sponsor of the second annual U.S. Soccer SheBelieves Summit at Nike’s headquarters in New York City. “Inspiring young women […]
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The Atlantic 10 Conference men’s basketball tournament will return to Washington, D.C., in 2022 and Brooklyn, New York, in 2023 and 2024. This season, the conference tournament will be staged at Brooklyn’s Barclays Center, the first of a three-year agreement with the arena. The A-10 tournament was previously held at Barclays Center 2013–2016 before relocating to Pittsburgh in 2017 […]
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The 33rd annual National Girls & Women in Sports Day, which celebrates the achievements of girls and women in sports, is being observed by organizations across the country. National Girls & Women in Sports Day is presented by the Women’s Sports Foundation, which marked the occasion by visiting Capitol Hill for a series of meetings that focused […]
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Super League Gaming and Topgolf have partnered to bring amateur competitive video gaming events to Topgolf venues across the country. The program will begin this month in Las Vegas at the amateur esports company’s event series Super League Clash Nights. Super League provides competitive video gamers with opportunities to experience their sport like the pros through in-person and […]
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Acura has been named the title sponsor of the Grand Prix of Long Beach in California. The luxury car manufacturer takes over from Toyota, which has been the race’s title sponsor for 38 years until it announced last year it would no longer support the race. The 45th Grand Prix of Long Beach, one of the key stops […]
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As a part of a new multiyear marketing partnership, AT&T and the National Basketball Association will create enhanced fan experiences…
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The NBA’s Sacramento Kings have announced a partnership with MGM Resorts International and tech firm Xperiel to enhance the team’s “Call the Shot” predictive gaming options for fans. The game has existed in the team’s app since 2016 but under terms of the new deal, MGM becomes the presenting partner of the game. It’s a similar […]
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The LPGA Symetra Tour will return to Valley Forge, Pennsylvania, for the 2019 season, with the second annual Valley Forge Invitational. The event will be staged at Raven’s Claw Golf Club, May 28–June 2. The event will be part of an expanded Symetra Tour, which serves as a feeder tour to the LPGA. The overall tour will […]
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