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World Rugby, the sport’s international federation, has unveiled a new global identity, brand proposition and campaign to boost interest, participation and investment in women’s rugby. The “Women In Rugby” campaign, supported by USA Rugby, will feature a dedicated website—www.women.rugby—in an effort to continue what has been considerable growth in participation among women. Since 2017, women’s […]
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The Indianapolis 500 may be the largest single-day sporting event in the country, but the action before the May 26 race is not confined to Indianapolis. On May 21, the event’s 33 participating drivers will be dispatched across North America on an ambitious tour to spread the word about the 103rd running of the famous […]
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Will Waller has been named chief executive officer of the National Wheelchair Basketball Association, effective immediately. Waller, who has served on the organization’s board since 2016, has resigned his board position to take the top spot. Waller is the former vice president of HR business transformation for The Goodyear Tire and Rubber Company. He has […]
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SportsEngine Inc. has partnered with USA Volleyball to serve as the national governing body’s member management technology provider in a move that could help ensure that event participants have met safety requirements and passed background checks. SportsEngine, an NBC Sports Group company, has had a long-standing relationship with USAV but as of September 1, 2019, […]
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Cathy Engelbert has been named the first commissioner of the WNBA, taking over the league’s top position that previously held the title of president. Engelbert is the CEO of Deloitte and will report to NBA Commissioner Adam Silver when she begins her term July 17. The 23rd season of the WNBA tips off on May […]
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The revived XFL has announced multiyear broadcast agreements with ESPN, ABC and Fox Sports to air games starting with the league’s inaugural season in 2020. XFL games will air weekly on ABC and Fox, with ESPN, ESPN2, FS1 and FS2 sharing broadcast duties throughout the season as well. The league will air back-to-back games starting Saturday afternoons at […]
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The international federation for lacrosse has announced a rebrand to World Lacrosse, along with a new logo for the organization that less than six months ago received provisional recognition from the International Olympic Committee. In addition, the federation announced that it was placing its international headquarters in Colorado Springs, Colorado. The former International Lacrosse Federation […]
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Athletes ages 50 and older are responding in record numbers to the 2019 National Senior Games presented by Humana, which will be staged this summer in Albuquerque, New Mexico. The June 14–25 event has seen 13,712 athletes register for the Olympic-style multisport festival—the most in the event’s 32-year history. New Mexico has seen the most […]
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USA Cycling and USA Triathlon have announced a new partnership that will allow potential members access to both organizations in an effort to grow participation in each sport. The first-of-its-kind agreement will create a joint $99 membership, which marks a $31 savings versus purchasing the two memberships separately. Under terms of the agreement, the two Colorado Springs–based […]
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USA Swimming has hired Shana Ferguson as its new chief commercial officer, succeeding Matt Farrell, who left the position in October. Ferguson will lead and manage the national governing body’s commercial division, including sponsorship sales, revenue generation, marketing campaigns, communications, events and ticket sales, business intelligence and media rights. “We have truly taken another great step forward […]
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