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The LPGA has announced a multi-year agreement with BetMGM to become the first Official Betting Operator and Partner of the LPGA Tour. As part of the agreement, BetMGM will feature LPGA odds in BetMGM’s betting menu alongside the PGA Tour, the European Tour and other global leagues and sporting events. Additionally, BetMGM will have rights […]
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The Arizona Diamondbacks will become the latest professional sports team to open a sportsbook in or near its venue, announcing a deal with Caesars Entertainment to launch mobile sports betting in Arizona and build a sportsbook and bar concept on the plaza adjacent to the team’s home, Chase Field. “We went through a thorough process […]
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The National Football League has gone all in on sports betting announcing its first sportsbook partnerships a triple arrangement with Caesars Entertainment, DraftKings and FanDuel. Under terms of the multiyear deal, each will become an official sports betting partners of the NFL and each will have exclusive ability to leverage NFL marks within the sports […]
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The U.S. Supreme Court has had more than a passing influence in the world of sports. Whether it was the 1972 Curt Flood case that upheld Major League Baseball’s antitrust exemption, a 1984 antitrust case involving the NCAA that allowed conferences to sell their own TV rights and paved the way for gigantic media rights […]
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Bally’s Corporation has signed a multiyear agreement designating it as an authorized gaming operator of Major League Baseball. It is Bally’s third sports betting agreement with a professional sports league following its previously announced deals with the National Hockey League and the National Basketball Association. The agreement provides Bally’s with access to official MLB league and team […]
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The NHL and international sportsbook operator PointsBet have reached a multiyear strategic partnership with PointsBet become an official sports betting partner of the league. Under terms of the deal, which includes the league’s interests in the United States and Australia, PointsBet will receives rights to use NHL marks and logos. The sides will also create […]
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Nearly every day, there is a new partnership between a professional sports team and a gambling company — and sometimes the partnership even includes a college. In the wake of the Supreme Court’s ruling on legalized sports gambling, each election day brings a new state that will allow gambling within state lines. For any team […]
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As sports betting continues to become more mainstream, the National Hockey League and the American Gaming Association have announced a partnership to promote responsible gaming activity through a new public service campaign: “Have A Game Plan. Bet Responsibly.” The league becomes the second professional sports organization in the United States to sign on to the […]
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The Pittsburgh Penguins will be at least the fourth National Hockey League team with a sports betting lounge inside its venue after the Penguins signed a multiyear partnership with Rivers Casino and BetRivers.com to become the team’s official casino and official sportsbook, a deal that will include the placement of a BetRivers sportsbook-style lounge inside […]
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The Philadelphia Eagles will unveil a new Fox Bet branded interactive studio at Lincoln Financial Field once fans are allowed back at games as part of a new sponsorship deal with the betting platform. The sponsorship deal will include broadcast, digital and social media advertising on team channels, promotions and a branding presence on game […]
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