Breaking News, Podcasts and Analysis Serving People who Organize, Manage and Host Sports Events
Next League has announced the formation of the Next League USOPF Endowment Fund, a $500,000, multi-year commitment to the U.S. Olympic & Paralympic Foundation, the fundraising arm of the United States Olympic & Paralympic Committee. Next League’s endowment culminates in 2028, when the Olympic and Paralympic Summer Games in Los Angeles bring the Games to […]
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Latin America carrier Avianca Airlines has announced a new three-year partnership with the Miami Dolphins. The partnership gives Avianca branding on in-stadium LED ribbon boards and score clock branding at Dolphins home games at Hard Rock Stadium. Additionally, Avianca will host game day plaza activations and game entitlement for select away games. “We are elated […]
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Sports San Diego is seeking a title sponsor for the 2023 Holiday Bowl after San Diego County Credit Union opted out, ending a six-year run as the title sponsor of the game. “We are so grateful to SDCCU for their longtime support and tremendous contributions to San Diego’s bowl game effort,” said Mark Neville, chief […]
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ATPI Sports Events will be sponsoring the Clipper Round the World Yacht Race for the second year in a row, setting up crews and their supporters with a travel desk with offline support from booking flights to arranging on-shore accommodation. ATPI will provide crews with the opportunity to book marine air fares, allowing for extra […]
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HyperX has announced the renewal of its exclusive naming rights agreement for Allied Esports’ HyperX Arena Las Vegas at Luxor Hotel and Casino on the Las Vegas Strip. HyperX, which makes esports and gaming peripherals, was the first naming rights sponsor on the esports arena after it opened in 2018. The renewal is a multiyear arrangement […]
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The Hartford, a 30-year advocate of the adaptive sports movement, is donating $3.5 million over three years to Move United to increase access to and participation in adaptive sports. This commitment and partnership with Move United includes ongoing equipment donations to local adaptive sports programs, The Hartford’s Adaptive Sports Competition Series and the title sponsorship […]
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The PGA Tour and Discover South Carolina have announced a five-year partnership that designates the state’s Department of Parks, Recreation and Tourism as an Official Tourism Sponsor of the PGA Tour. The agreement through 2027 will see Discover South Carolina engage with golf fans through digital activations and creative content as well as at PGA […]
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The Los Angeles Sports & Entertainment Commission has signed an agreement with Verizon. Under this new partnership, Verizon will provide financial commitment to reinforce LASEC’s bidding efforts for major events and community legacy programs through the sports and entertainment events taking place in Los Angeles. “The Los Angeles Sports & Entertainment Commission is committed to […]
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Jet Set Sports and CoSport will be the official hospitality provider of the 2023 Hopman Cup, a tennis tournament taking place in Nice, France, from July 19–23. In its 32nd edition, this tournament will be held outside of Australia for the first time in its history. This event features a unique format in which two-person […]
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U.S. Ski & Snowboard has announced United Airlines as its Official Airline Partner through 2027. The National Governing Body will now use United to travel around the globe to train and compete on the biggest stages, while United also supports U.S. Ski & Snowboard’s women empowerment and climate initiatives. “We could not be more excited […]
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