Super Bowl Football
When football fans flooded the train system after Super Bowl XLVIII in New Jersey, the NFL had to adjust. Photo: AP Images/Matt Rourke

The Law of Unintended Consequences

Readers of SportsTravel work as the master planners of some of the world’s great sports events. We are the host-city strategists who can prepare the resources of the community to meet the needs of the most demanding event organizers. We are the marketers, coaches, leaders, tacticians, contractors and change agents responsible for serving our sports, growing […]

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