Tata Consultancy Services New York City Marathon Renewal
Tata Consultancy Services (TCS) has renewed their title and technology sponsorship of the TCS New York City Marathon through 2029 and will invest $30M to $40M annually in global running sponsorships and related community programming.

TCS Renews Sponsorship of TCS New York City Marathon Through 2029

Tata Consultancy Services has signed an eight-year contract with New York Road Runners to extend its title and technology sponsorship of the TCS New York City Marathon through 2029. TCS’ extended partnership with New York Road Runners follows its announcement earlier this month that it will become the title sponsor of the London Marathon starting […]

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Tough Mudder Promotes Kyle McLaughlin to CEO

Tough Mudder has promoted its president, Kyle McLaughlin, to CEO, effective July 1. McLaughlin joined the obstacle race event company in 2018 and has been president since January. In that time, he has initiated a string of enhancements aimed at the on-site customer experience and helped the company increase its sponsorships and group sales. “Thanks […]

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