Sarah Hirshland
United States Olympic and Paralympic Committee CEO Sarah Hirshland has cautioned that the organization may be facing significant budget cuts ahead. Photo: Evan Vucci/AP Images

USOPC Adjusts to Financial Forecasts

The Olympic Summer Games’ postponement to 2021 in Tokyo set a series of ripples throughout the United States Olympic and Paralympic Committee that the organization is adapting to on a daily basis. “The timing implications of the postponement are significant,” USOPC CEO Sarah Hirshland said during the latest Sports Business Journal/CAA World Congress virtual event. “We Continue Reading

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NASCAR Without Naming Rights Sponsor for Top Series

For the first time in five decades, the top series in NASCAR will be without a title sponsor. NASCAR has announced that instead of a naming rights sponsor for its top series, it will be known as the NASCAR Cup Series with four ‘Premier Partners’ in Busch Beer, Coca-Cola, Geico and Xfinity. “This has been Continue Reading

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