Breaking News, Podcasts and Analysis Serving People who Organize, Manage and Host Sports Events
The Hershey Company has renewed its partnership with Team USA and will extend it through the 2028 Olympic and Paralympic Games in Los Angeles. Hershey will support Team USA through 2028 when the Games return to American soil, as well as during Paris 2024 and Milan Cortina 2026. Hershey will also utilize NBCUniversal’s Olympic and […]
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One of the prime contenders to host the 2030 Olympic and Paralympic Winter Games has taken another step forward in its candidacy as the city of Sapporo, Japan, and the Japanese Olympic Committee announced it will establish the Hokkaido-Sapporo 2030 Olympic and Paralympic Promotion Committee. Sapporo Mayor Katsuhiro Akimoto revealed the plans last week. Akimoto […]
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The United States Olympic & Paralympic Committee and NCAA have announced a strengthened Olympic and Paralympic Sport Cooperation Agreement through 2024 in an effort to keep the Olympic sports programs in the collegiate sports alive and thriving across all divisions. A joint statement between the USOPC and NCAA said the new agreement terms are rooted […]
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Through controversies and debates over the host country, drug testing of teenagers and an apathetic television viewing public, it was not a marketing dream for sponsors and athletes alike in Beijing. The Winter Games are not yet over — the Paralympics start March 4 in China. But the sprint of a Summer and Winter Games […]
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World Lacrosse has hired Christy Cahill as its chief brand & communications officer, playing a leading role in the sport’s campaign for inclusion on the Olympic Program starting with the 2028 Los Angeles Games. In her new role, Cahill will be charged with driving awareness and interest in the sport of lacrosse around the world […]
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After leading surfing into its first Olympic Games, Greg Cruse is leaving as USA Surfing’s chief executive officer and transferring the organization’s leadership to Brandon Lowery on an interim basis. Lowery played a leading role in bringing together Olympic surfers, skaters and snowboarders for a three-day 2021 Olympic training camp at BSR Surf Resort wave […]
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The United States Olympic and Paralympic Committee says it will work with the Salt Lake City-Utah Committee for the Games to work toward a potential 2030 Olympic and Paralympic Winter Games bid. The USOPC board approved a resolution saying it will continue work on the feasibility of a 2030 bid during its meeting this week […]
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International Olympic Committee President Thomas Bach said diplomatic boycotts by the United States, Australia, Canada and the United Kingdom ahead of the 2022 Olympic and Paralympic Winter Games in Beijing “is a purely political decision for each government” and the IOC will continue to be apolitical. The United Kingdom and Australia have joined the U.S. […]
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Athletic competition itself was not the focus of a press conference by the United States Olympic and Paralympic Committee on Tuesday morning as questions focused on Beijing, the host of the upcoming 2022 Olympic Winter Games, and how the Games have become a flashpoint for the various geopolitical issues surrounding China. “We encourage our athletes […]
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The United States Olympic & Paralympic Committee has given its annual Diversity, Equity & Inclusion Choice Award to USA Triathlon’s Together, We Thrive initiative, the third time the national governing body has been honored for its diversity and inclusion efforts since 2017. Launched in August 2020, USA Triathlon’s initiative is centered around four principles: Inclusivity […]
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