USA Swimming and USA Track & Field have named One & All as their agency of record to lead the organizations’ collective sponsorship sales efforts heading into the 2024 Olympic and Paralympic Summer Games in Paris.
“Our goal in this process was to identify an agency for the coming years that shares our values and vision and one that can secure partnerships to elevate our respective sports while providing the resources our athletes so richly deserve,” USA Swimming President and Chief Executive Officer Tim Hinchey III said. “By combining the assets of USA Track & Field and USA Swimming, we can compete with any property in sports across the globe. We’ve been diligent in our process, and we believe One & All is uniquely prepared to help us revolutionize Olympic sponsorship in this country on our journey to Paris and beyond.”
One & All will be responsible for developing sponsorship marketing materials, programs and strategies for the joint effort. The company will help identify, solicit and/or engage prospective sponsors for USA Track & Field and USA Swimming and any or all its official rights, events and media opportunities.
“At USATF, we pride ourselves in our forward-thinking and innovative approach to driving commercial success,” said USATF Chief Executive Officer Max Siegel. “Combining our assets with those of USA Swimming, there’s not a more marketable or successful sports property. Doing so allows us to fully galvanize the opportunities in sponsorships for our NGB’s and athletes. We’re looking forward to working with One & All as we look to Paris 2024 and LA28 to expand our partners and pioneer the marketplace with USA Swimming.”