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USA Track & Field has partnered with BD, a global medical technology company, to provide rapid COVID-19 testing for USATF athletes at select meets. The goal is to help USATF professional athletes return to competition safely through the use of the BD Veritor Plus system, a rapid result antigen test that can detect the coronavirus […]
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USA Triathlon, PATCO and Race Day Events have announced that the 2021 Americas Triathlon Para Championships will be held June 27, in conjunction with the Pleasant Prairie Triathlon in Wisconsin. The elite international race serves will serve as a World Triathlon Paralympic Games qualifier. Athletes from North, South and Central America will have the chance […]
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The International Olympic Committee has announced its biggest step yet into the world of esports and virtual sports, announcing an Olympic Virtual Series before the start of the Olympic Summer Games in five sports. The event, which will be held in cooperation with five international federations, marks the first Olympic-licensed event for physical and non-physical […]
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SRS Distribution will be the title sponsor for the Las Vegas Bowl, as part of a five-year agreement between the building products distributor and ESPN Events, the owner of the game. The bowl game will debut at its new home at Allegiant Stadium in December after the pandemic cancelled the 2020 game. The 2021 game […]
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USA Swimming is launching a new initiative to attract deeper engagement with the sport, creating what it calling the Supporters Club. The program is being formed in partnership with the USA Swimming Foundation and U.S. Masters Swimming and will be a fan-centric club that will support the sport at all levels. For $50, club members […]
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Airbnb, in partnership with the International Olympic Committee, has launched an initiative to provide elite athletes, Olympians and Paralympians with up to $2,000 in Airbnb housing credits to support travel-related costs linked to those athletes’ sporting careers. The credit, made possible through Airbnb’s worldwide partnership with the IOC, will be available for up to 500 […]
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Satisfi Labs will partner with NASCAR and its racetracks to provide an AI-powered “Answer Engine” to engage with fans throughout the season. Under terms of the deal, Satisfi Labs will provide racing and venue information to all NASCAR-owned tracks including Darlington, Daytona, Homestead, Martinsville, Phoenix, Richmond and Talladega. Through the effort, fans will be able […]
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ASM Global has named Karen Totaro as the new general manager at TCF Center in Detroit. Totaro will oversee management, promotion and operation of the venue. After a major renovation was completed at the downtown convention center in 2015, ASM Global rebuilt the venue’s business model, resulting in a $20 million reduction of operating deficit, […]
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USA Climbing will bring two youth events to Reno, Nevada, hosting the 2021 Youth National Championships, July 13–18, and the inaugural Youth Climbing Festival, July 9–11. The events will be staged at the Reno-Sparks Convention Center and Mesa Rim Reno. The Youth National Championships will combine two events — bouldering and the sport and speed […]
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The National Football League has gone all in on sports betting announcing its first sportsbook partnerships a triple arrangement with Caesars Entertainment, DraftKings and FanDuel. Under terms of the multiyear deal, each will become an official sports betting partners of the NFL and each will have exclusive ability to leverage NFL marks within the sports […]
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