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USA Swimming is launching a new initiative to attract deeper engagement with the sport, creating what it calling the Supporters Club. The program is being formed in partnership with the USA Swimming Foundation and U.S. Masters Swimming and will be a fan-centric club that will support the sport at all levels. For $50, club members […]
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Airbnb, in partnership with the International Olympic Committee, has launched an initiative to provide elite athletes, Olympians and Paralympians with up to $2,000 in Airbnb housing credits to support travel-related costs linked to those athletes’ sporting careers. The credit, made possible through Airbnb’s worldwide partnership with the IOC, will be available for up to 500 […]
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Satisfi Labs will partner with NASCAR and its racetracks to provide an AI-powered “Answer Engine” to engage with fans throughout the season. Under terms of the deal, Satisfi Labs will provide racing and venue information to all NASCAR-owned tracks including Darlington, Daytona, Homestead, Martinsville, Phoenix, Richmond and Talladega. Through the effort, fans will be able […]
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ASM Global has named Karen Totaro as the new general manager at TCF Center in Detroit. Totaro will oversee management, promotion and operation of the venue. After a major renovation was completed at the downtown convention center in 2015, ASM Global rebuilt the venue’s business model, resulting in a $20 million reduction of operating deficit, […]
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USA Climbing will bring two youth events to Reno, Nevada, hosting the 2021 Youth National Championships, July 13–18, and the inaugural Youth Climbing Festival, July 9–11. The events will be staged at the Reno-Sparks Convention Center and Mesa Rim Reno. The Youth National Championships will combine two events — bouldering and the sport and speed […]
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The National Football League has gone all in on sports betting announcing its first sportsbook partnerships a triple arrangement with Caesars Entertainment, DraftKings and FanDuel. Under terms of the multiyear deal, each will become an official sports betting partners of the NFL and each will have exclusive ability to leverage NFL marks within the sports […]
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Colleen Wrenn, the senior director of TrackTown USA in Oregon, has been appointed chief of Paralympic Games delivery officer by the International Paralympic Committee following an extensive global recruitment process. She will begin the position May 24. Wrenn will bring more than 20 years of experience to the IPC in planning and delivery of major […]
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The Move United Education Conference will be staged May 10–14, a virtual conference that will bring together several thousand sport providers with a goal to demystify disability and make inclusion a reality. The adaptive sports organization held its 2020 conference in a virtual setting, attracting more than 1,800 attendees from 900 organizations. The 2021 conference […]
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Union Americana de Natación, an international governing body in the Western Hemisphere for amateur aquatics, has announced that Orlando Health National Training Center in Clermont, Florida, will host the FINA-sanctioned 2021 UANA Tokyo Olympics Swimming Qualifier. The event will be staged April 29 – May 2, 2021, in partnership with Azura Aquatics, Montverde Aquatic Club, […]
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The Premier Lacrosse League will return to in-market events after conducting a bubble season in 2020 in Herriman, Utah. The 2021 season will begin June 4 with the PLL Championships set for September 19. In total, the professional league will host game weekends in 11 cities, including an All-Star weekend and a three-weekend playoff structure. […]
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