Breaking News, Podcasts and Analysis Serving People who Organize, Manage and Host Sports Events
By the time hockey season starts this fall, Erie, Pennsylvania, will have two new NHL-sized ice rinks and eight full-sized locker rooms, including dedicated locker rooms for women and referees. That’s in addition to a basketball and volleyball gym with four resurfaced courts, two indoor turf fields under a dome and eight upgraded outdoor grass […]
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American fans of the Premier League, Bundesliga, La Liga and other international soccer leagues are familiar with the ubiquitous sponsor names splashed across players’ jerseys. The shirts worn by players in the 20 Premier League teams alone are worth an estimated $381 million in sponsorship money. While it has yet to become a widespread trend […]
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Sports sponsorship is evolving, and brands looking to reach deals with sports organizations and events have to think about the future. Here are six trends to watch, according to Doug Hall, senior vice-president of market research firm MKTG Sports & Entertainment, which recently published a study on how fans relate to sponsors. 1. Growing use of […]
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The NBA G League may be pointing the way to the future of the multibillion-dollar sports sponsorship business. The NBA announced in 2017 that it was renaming its development league, formerly known as the D League, after signing Gatorade as the naming sponsor. Putting the brand identity in the name of the league was innovative […]
Continue ReadingIn e-sports, the games have names like Dota 2, League of Legends and Counter-Strike. The teams are called Evil Geniuses, Team Liquid, Digital Chaos and more. And instead of balls, cleats and helmets, the tools of the trade are computer, keyboard, headset and controller. Most important, the world of e-sports has what all sports fans […]
Continue ReadingWith its distinctive island green, the 17th hole of the Players Stadium Course at TPC Sawgrass “is probably the most iconic of our holes through all of our events throughout the year,” said Scott Gutterman, vice-president of digital operations for the PGA Tour. So it wasn’t surprising that the PGA selected the hole for virtual […]
Continue ReadingImpressed by the crowd size at the February 2016 Fed Cup competition in Maui, Ben Goldsmith picked up the phone and called Hawaii’s United States Tennis Association representative. Goldsmith, who has promoted Women’s Tennis Association events in California and Texas, knew an opportunity when he saw it. Considering the good crowd in Maui, he wondered […]
Continue ReadingMajor League Baseball’s fourth international tournament steps to the plate this month with the league on a hot streak. In the afterglow of the Chicago Cubs’ thrilling World Series victory and with MLB enjoying growing global popularity, the 2017 World Baseball Classic will begin with great anticipation on March 6. Preliminary rounds of the event […]
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Faced with having to follow the major celebrations of last season’s Super Bowl 50, the National Football League and the city of Houston decided to go deep this year—as in deep space. To accomplish that, the Houston Super Bowl Host Committee, the league and NASA have conjured up “Future Flight,” a space attraction that will […]
Continue ReadingTwelve years since its last international tournament, the National Hockey League will head to hockey-mad Toronto for the third installment of the World Cup of Hockey, an event that could help determine the league’s future direction in international competition. Set for September 17 to October 1, this latest version of the World Cup will be […]
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Andrew Weir, a member of the leadership team at Destination Toronto for the past 18 years, has been named the organization’s new president and chief executive officer effective May 1.
Lansing, Michigan, will host the 2026 and 2027 @NJCAA Men’s and Women’s Bowling Championships, the collegiate organization has announced.
Boston, Chicago, Indianapolis and Los Angeles will host events on May 15 with @USASwimming as part of International Water Safety Day, including in-water lessons and out-of-water education.
Santiago, Chile, will host the 2027 Special Olympics World Games, marking the first time in the organization’s 55-year history that @sowg_ will take place in the Southern Hemisphere.
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