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The NHL and international sportsbook operator PointsBet have reached a multiyear strategic partnership with PointsBet become an official sports betting partner of the league. Under terms of the deal, which includes the league’s interests in the United States and Australia, PointsBet will receives rights to use NHL marks and logos. The sides will also create […]
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The Los Angeles Super Bowl Host Committee, ahead of the 2022 Super Bowl that will be at SoFi Stadium in Inglewood, California, unveiled the official committee logo and launch video, featuring Snoop Dogg, alongside the NFL’s trademark Super Bowl LVI mark. The logo is inspired by SoFi Stadium’s design and the campaign tagline “Champions Shine […]
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Northwestern will play Purdue in football at Wrigley Field in Chicago on November 20, 2021, making up for a game that was lost because of the COVID-19 pandemic in 2020. It will be Northwestern’s first game at Wrigley since November 20, 2010, when the school hosted the first college game at the historic baseball stadium […]
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USA Cycling has released an 11-race program for the Professional Cyclocross Tour ahead of the UCI Cyclocross World Championships in Fayetteville, Arkansas, from January 29–30, 2022. The season will start in September with races in the Northeast and Mid-Atlantic before hitting markets throughout the Great Plains as well. Individual champions are crowned in the elite […]
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The Muncie Sports Commission in Indiana has introduced a reimagined brand portfolio as the nonprofit organization worked with Whitinger Strategic Services to assist with strategic direction and brand management. The collaboration led to a new mission and passion statement for the organization as well as new logos to enhance current and future partnerships with sports-minded […]
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One of the more creative sponsorship deals in Olympic sports will continue as White Castle and USA Luge have renewed their partnership through 2023. The pairing of luge athletes known as sliders and the small hamburgers of the same name comes after the two sides first joined forces in 2017. Since then, White Castle has […]
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Following the NCAA’s decision to cancel its Division III winter championships, USA Wrestling has announced it will work to produce a championship in the sport. USA Wrestling Executive Director Rich Bender said the national governing body was “extremely disappointed and heartbroken” about the decision that affects hundreds of wrestlers. It is the second consecutive year […]
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Oregon State University’s Reser Stadium will undergo a renovation as part of a $153 million project approved by the school’s Board of Trustees as part of an overhaul of the Beavers’ football facility. An anonymous donor has made a $50 million lead gift toward the renovations of the venue in Corvallis, which will include a […]
Continue ReadingUSA Wrestling will bring two major national events to Coralville, Iowa, in March, to be held at the Xtream Arena & GreenState Family Fieldhouse. The USA Wrestling High School National Recruiting Showcase, a new event, will be held at the venue near Iowa City from March 25–27. The annual USA Wrestling Girls Folkstyle Nationals will […]
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The Orange County Sports Commission in California has announced it has 16 confirmed sports events for the destination in 2021 that are anticipated to attract more than 155,000 combined attendees and generate an estimated economic impact of $53 million. Of those, 11 were booked since the onset of the pandemic, giving leaders in Anaheim and […]
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