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USA Curling Names Toyota as Sponsor

Toyota has added USA Curling to its stable of national governing bodies that is sponsors. The deal makes the NGB the ninth winter governing body sponsored by the auto manufacturer. The deal with USA Curling includes sponsorship of the NGB’s Paralympic program, national championships, Curling Night in America on NBCSN and activation at one Paralympic Team and […]

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MLB, Nike and Fanatics Enter 10-Year Partnership

Major League Baseball, Nike and Fanatics have entered a new 10-year global partnership. Under the new deal, Nike will serve as the official uniform and footwear supplier of MLB starting in the 2020 season, with Fanatics serving as the manufacturer and distributor of fan gear. “Nike’s global brand and reputation as a leader in marketing and driving innovation makes […]

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USA Triathlon

Long Beach to Host 2019 Toyota USA Triathlon Paratriathlon National Championships

USA Triathlon has announced that the 2019 Toyota USA Triathlon Paratriathlon National Championships will be held in Long Beach, California, July 20. The championships will take place at Alamitos Beach, the proposed site of the triathlon competitions at the 2028 Olympic and Paralympic Games in Los Angeles. The race is part of the inaugural Legacy Triathlon, a […]

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Events DC Signs On as Sponsor for the Washington Justice

Events DC, the convention and sports authority for the District of Columbia, has signed on to serve as the signature sponsor of the Overwatch League’s Washington Justice, which will begin its inaugural season on February 14. The announcement was made by Washington Esports Ventures, a company founded to purchase an Overwatch League team and build other […]

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Jeffrey Pollack

Jeffrey Pollack to Become XFL’s First President and COO

The XFL has turned to a sports industry veteran to become its first president and chief operating officer. Jeffrey Pollack will serve in the role, overseeing the upstart football league’s strategic planning and business operations, as well as the management of the league’s eight teams. “Just as Oliver Luck is perfectly suited to be commissioner and CEO, so too is […]

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