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SRS Distribution will be the title sponsor for the Las Vegas Bowl, as part of a five-year agreement between the building products distributor and ESPN Events, the owner of the game. The bowl game will debut at its new home at Allegiant Stadium in December after the pandemic cancelled the 2020 game. The 2021 game […]
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Satisfi Labs will partner with NASCAR and its racetracks to provide an AI-powered “Answer Engine” to engage with fans throughout the season. Under terms of the deal, Satisfi Labs will provide racing and venue information to all NASCAR-owned tracks including Darlington, Daytona, Homestead, Martinsville, Phoenix, Richmond and Talladega. Through the effort, fans will be able […]
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The National Football League has gone all in on sports betting announcing its first sportsbook partnerships a triple arrangement with Caesars Entertainment, DraftKings and FanDuel. Under terms of the multiyear deal, each will become an official sports betting partners of the NFL and each will have exclusive ability to leverage NFL marks within the sports […]
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Major League Soccer has signed a multi-year partnership with Procter & Gamble that see the company sponsor the Mexican National Team’s U.S. Tour, Leagues Cup, Campeones Cup and MLS All-Star Game. The partnership enables P&G brands such as Gillette, Old Spice, Crest, Oral B, Dawn, Charmin and Bounty to tap into MLS’ fan base. Over […]
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The technology company Cisco has announced partnership agreements with the National Football League and Paris 2024, the local organizing committee of the Olympic and Paralympic Summer Games, helping each with their networks and an expanded Olympics role in cybersecurity and videoconferencing. The deal with the NFL will make the networking and security company an official […]
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USA Baseball has become the latest national governing body to partner with TeachAids, which will distribute its CrashCourse concussion content to educate baseball players, parents and coaches. CrashCourse is an education initiative to provide medical knowledge about the prevention and treatment of concussions. It was developed by leading medical, education, engineering and science researchers with […]
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The National Basketball Association and CLEAR have announced a partnership that will see the secure identity company’s Health Pass technology available for COVID-19 health screenings at NBA arenas. Health Pass is a free, mobile experience that connects a user’s verified identity to various COVID-19-related health information, including test results and eventually vaccine verification. The program […]
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The Pittsburgh Knights esports team and PNC Bank have announced an extension on their sponsorship agreement that will see them align through 2024. Under terms of the extension, the Pittsburgh-based PNC will be a preferred banking partner of Knights Nation. The esports organization and PNC began partnering last year with one goal being to address […]
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NECC Esports, a collegiate esports organization that includes more than 90 institutions, has signed a multi-media rights and sponsorship representation agreement with Collegiate Sports Management Group. The National Esports Collegiate Conference began play in fall 2020 and has seen rapid growth. Participating teams compete in a range of titles that include Hearthstone, Overwatch, Rainbow Six […]
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The esports venue at Full Sail University in Winter Park, Florida, has a new name as Orlando Health has signed a naming rights agreement for the competition space. The 11,200-square-foot venue, first known as The Fortress, will now be called Full Sail University Orlando Health Fortress. The $6 million arena, which opened in 2019 and […]
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