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The Music City Bowl game will get a new naming rights sponsor starting with the 2020 event as TransPerfect will be a multiyear sponsor. The Music City Bowl has been played since 1998 in Nashville, Tennessee, at Vanderbilt University before moving to Nissan Stadium, the home of the Tennessee Titans. It has been sponsored by […]
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The home of UCLA football and the Rose Bowl Game has a new official drink that will be served at all of its stadium events. Reed’s will be the official ginger beer of the Rose Bowl Stadium and also be distributed throughout the UCLA campus and its nearly 45,000 students. “The Rose Bowl Stadium and […]
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One of this season’s upcoming bowl games will have a new name in place as TicketSmarter has become title sponsor of the Birmingham Bowl. The agreement is for multiple years starting with the 2020 game on January 2 on ESPN at Legion Field in Birmingham, Alabama. “We are honored and excited to partner with ESPN […]
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One of the biggest names on the ticket resale marketplace is being sold by its parent company in a multi-billion dollar acquisition. StubHub, the ticketing business known throughout the sports world for its resale app and portal for nearly every event in the world, will be sold by eBay to a European company, Viagogo, in […]
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Airbnb has signed sponsorship agreements with the International Olympic Committee and the International Paralympic Committee through 2028, a move aimed at offering alternative housing options around the Olympic and Paralympic Games. The deal with the IOC includes accommodation provisions that are expected to reduce costs for Olympic Games organizers and stakeholders, minimize the need for […]
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The Atlanta Sports Council has launched the Atlanta Esports Alliance with the idea of bringing major esports events to the metropolitan area, adding to the group of established teams that are already located in the area. The announcement was made at DreamHack Atlanta. The Atlanta Esports Alliance’s mandate is to find opportunities for teams, tournaments, […]
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The World Surf League will partner with a CBD brand for one of its biggest annual events, the Jaws Big Wave Championships, during the 2019–2020 Big Wave Season. The newly-named cbdMD Jaws Big Wave Championships, a paddle-only big wave event, will be at the Pe’ahi surf break on the north shore of Maui, Hawaii, with […]
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Visit Panama City Beach in Florida has been named the title sponsor of the Ironman Florida triathlon and the Ironman 70.3 Gulf Coast triathlon beginning in 2020 as part of a multiyear agreement. The Florida triathlon is staged annually in early November and the 70.3 race is next scheduled for May 9, 2020. “We are […]
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NASCAR is partnering with HotelPlanner as its official online booking partner with its travel hotel booking platform now available for NASCAR’s corporate offices and to serve as a resource for the industry and its fans. As a key part of the partnership, HotelPlanner will have a customized hotel booking platform on NASCAR’s website that searches […]
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The Los Angeles Lakers have extended their partnership with Delta Airlines and added a new promotion that allows fans who are unable to go to games and donate the tickets to a local nonprofit to then have that gesture of kindness rewarded with a flight voucher. The Showtime Seat Exchange will allow fans unable to […]
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