The leading online source for news, analysis, events and trends in sports-related travel and event management. Serving event organizers, destinations, industry suppliers, teams, and travel professionals with expert insights since 1997.
The 2028 Olympic Summer Games in Los Angeles has its first major sponsorship agreement, as Delta Airlines announced an eight-year partnership beginning in 2021 that makes it the inaugural founding partner of LA28 along with a supporter for the United States Olympic and Parlaympic teams. The announcement was made at an event at Griffith Observatory […]
Continue Reading
The Rock ‘n’ Roll Marathon Series and Hard Rock Hotel & Casino Atlantic City have announced a new title partnership for the inaugural half marathon that will be held in the New Jersey city. The newly named Hard Rock Hotel & Casino Rock ‘n’ Roll Atlantic City Half Marathon will be staged May 15 and […]
Continue Reading
U.S. Club Soccer has announced a partnership with Verizon that will see the technology company’s entrance into the youth soccer landscape as the official innovation and 5G partner of the youth sports organization. The company will also become the presenting sponsor of the id2 Program and Player Development Program (PDP), and will supporting other U.S. Club Soccer programs […]
Continue Reading
NASCAR and Verizon have announced a multiyear partnership to modernize 12 NASCAR-owned racetracks by enhancing wireless access for race fans, drivers and teams in effort to help fans more easily share images of live events on their mobile devices. The partnership designates Verizon as the official wireless telecommunications and 5G mobility partner of NASCAR, as […]
Continue Reading
On the heels of the Oakland Raiders officially becoming the Las Vegas Raiders, the NFL team has announced that MGM Resorts International will become an official gaming partner, a founding partner of Allegiant Stadium and an official home of the team’s pre- and post-game party. Under terms of the deal, MGM Resorts will have prominent […]
Continue Reading
Major League Baseball will become the official presenting sponsor of the training tour for the women’s national softball team that will represent the United States at the 2020 Olympic Summer Games in Tokyo. The team’s Stand Beside Her tour will be held in more than 35 cities from February to June, leading up to the […]
Continue Reading
Television ratings were up last year for the NCAA Women’s Final Four and this year, they may very well go up again. ESPN has announced that it will air the entirety of the 2020 Women’s Final Four in New Orleans on its flagship network. Those games will include not just the finals on April 5 […]
Continue Reading
The Pac-12 Conference and 76, a Phillips 66 company, will continue their partnership that sees 76 as the presenting sponsor of the Pac-12 football championship game through 2023 as well as additional sponsorship of the men’s basketball tournament through 2024. As part of the sponsorship extension, 76 will continue to have a significant presence via […]
Continue Reading
Team IP has formed a partnership with the Reese’s Senior Bowl to become the event’s exclusive provider for merchandise, decorated apparel, branded products and online retail integration. The Reese’s Senior Bowl is a college all-star game coached by the full staffs of two National Football League clubs. For Team IP, the move adds to a growing […]
Continue Reading
Major League Soccer has announced a new partnership with sports drink company BodyArmor, part of a media and advertising push ahead of MLS’s 25th anniversary season. BodyArmor investor and NBA icon Kobe Bryant was on hand during an announcement ceremony at LAFC’s Banc of California Stadium along with MLS players C.J. Sapong of Chicago, Lucas Zelarayan of […]
Continue Reading
Don’t miss out on our featured stories of the week. Subscribe to the weekly SportsTravel newsletter to keep up with the latest news in the sports-event industry. To subscribe, click here.
Since 1997, SportsTravel magazine has served the sports‐related travel and event industry. It is the only publication written and designed to serve the people who organize, manage and host sporting events of all types at all levels.
Copyright © 2026 by Northstar Travel Media LLC. All Rights Reserved. 301 Route 17 N, Suite 1150, Rutherford, NJ 07070 USA | Telephone: (201) 902-2000
