Category: Obstacle Races

Obstacle Races — SportsTravel — News, Insight and Analysis for the Sports-Event Industry

Marvel Tough Mudder

Marvel Joins Tough Mudder on Fitness Challenge

Would you rather be inspired by Captain America than some generic coach on your fitness app of choice? Tough Mudder and Marvel will give you the chance. Tough Mudder has announced it will again collaborate with Marvel on a fitness challenge inspired by the company’s superheroes. Tough Mudder Challenges: Marvel Series will feature six digital […]

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Spartan

Spartan World Championship Heads to Abu Dhabi

For the first time in its 10-year history, the Spartan World Championship will be staged outside of the United States when the event goes to Abu Dhabi, December 4-5, 2020. The event, hosted by the Abu Dhabi Sports Council and sponsored by Rakuten, will bring the Elite Spartan World Championship, Spartan Team World Championship and […]

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American Ninja Warrior

Three Cities Chosen for “American Ninja Warrior” Season

NBC’s “American Ninja Warrior” will return this summer for a ninth season, with Los Angeles, Washington, D.C., and St. Louis serving as preliminary-round hosts for the series’ obstacle courses. In Washington and St. Louis, the competition will move indoors, with events held at the DC Armory and The Dome at America’s Center, respectively. Los Angeles […]

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Tough Mudder logo

Spartan Race Acquires Option on Tough Mudder Events

A big change will be coming in the endurance and obstacle racing industry as Spartan Race, Inc., has announced it has bought an option on Tough Mudder’s foreign events with efforts to complete Spartan’s acquisition of all the U.S-based events to be completed in the near future. According to a Spartan news release, it is […]

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La Ruta Spartan
Photo courtesy of Spartan/La Ruta

Spartan Acquires Costa Rica Mountain Bike Event

Spartan has announced that it has acquired the La Ruta De Los Conquistadores multiday mountain bike race in Costa Rica, part of the obstacle race company’s planned expansion into new avenues of sports and fitness. Under terms of the deal, the founders and organizers of the three-day race from the Pacific to Atlantic oceans, Roman […]

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Tough Mudder logo

Tough Mudder Promotes Kyle McLaughlin to CEO

Tough Mudder has promoted its president, Kyle McLaughlin, to CEO, effective July 1. McLaughlin joined the obstacle race event company in 2018 and has been president since January. In that time, he has initiated a string of enhancements aimed at the on-site customer experience and helped the company increase its sponsorships and group sales. “Thanks […]

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GWN-Events_small

GWN Events to Launch SuperPower 5K in Toronto

GWN Events has announced the launch of the SuperPower 5K, which will be held August 30 on Toronto Island. The event will kick off Fan Expo Canada, the largest comics, sci-fi, horror, anime and gaming event in Canada. This year, the SuperPower 5K will be in support of SickKids Foundation. “GWN strives in producing inspiring, engaging events […]

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John De Sena
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Joe De Sena

Joe De Sena

Joe De Sena has been an entrepreneur almost from the beginning, selling fireworks at age 8, building a pool-cleaning business and later founding a Wall Street trading firm. But his true passion was in health and fitness, and adventure racing specifically. After competing in dozens of long-distance races, he founded Spartan Race in 2010. The obstacle race series separated itself from the pack by timing participants and treating the experience as a legitimate sport, one with a potential future at the Olympic Games. Today, the Reebok Spartan Race offers 3-, 8- and 12-mile events that together attract more than 1 million participants annually across 170 events in 28 countries, including races in Europe and Asia.In this interview with SportsTravel’s Jason Gewirtz

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