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Major League Baseball has entered into a cryptocurrency sponsorship agreement with FTX Trading Limited and West Realm Shires Services Inc. that will include the first uniform patch worn by umpires. The deal, which the league said was the first between a professional sports league and a cryptocurrency exchange, was executed to raise brand awareness for […]
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Salesforce has announced a multiyear partnership with Team USA and the LA28 Olympic and Paralympic Games, as well as a deal with NBCUniversal to support its Olympic and Paralympic coverage across platforms for the next seven years. As a founding partner of the LA28 Olympic and Paralympic Games, Salesforce will provide Salesforce Customer 360 technology […]
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The USCX Cyclocross Series and Global Cycling Network have announced a global partnership to broadcast all races in the new series live and ad-free. As part of a multi-year agreement, each of the four rounds of the series will be streamed across the GCN+ subscription platform. The coverage will include eight races from four separate […]
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On Location will serve as the official hospitality provider for the Olympic and Paralympic Games in Paris (2024), Milan Cortina, Italy (2026), and Los Angeles (2028) under a deal announced with the International Olympic Committee, the International Paralympic Committee and the organizing committees of each of those upcoming Games. Under the agreement, fans and stakeholders […]
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Esports Entertainment Group has reached a multi-year deal with the Cleveland Cavaliers to be the official esports tournament platform provider of the NBA team. Under terms of the deal, Esports Entertainment Group will operate three co-branded esports tournaments annually for the Cavaliers using its Esports Gaming League platform. EGL’s services include the organization of esports […]
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USA Hockey has reached a multi-year partnership with AAA Club Alliance that designated AAA as the official travel provider of USA Hockey. Under terms of the deal, AAA will also become an official partner of USA Hockey. “It’s great to welcome AAA to our corporate partner family,” said Pat Kelleher, executive director of USA Hockey. […]
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The Baltimore Ravens and BetMGM have announced a multi-year partnership that will see BetMGM becoming the Ravens’ first official gaming partner, the latest in a string of NFL teams to capitalize on the spread of legalized sports betting throughout the United States. The parties will collaborate to create co-branded promotions for Ravens fans and BetMGM […]
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Deloitte and the LA28 Olympic and Paralympic Games have entered into a seven-year sponsorship that will make Deloitte the official professional services provider of the 2028 Olympic and Paralympic Games in Los Angeles. As part of the agreement, Deloitte will continue as an official sponsor of Team USA through 2028 as well. Under terms of […]
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Toyota will launch a nearly $5 million stipend and sponsorship program for U.S. Paralympic athletes who are aiming to compete at the Paralympic Summer Games in Tokyo or the Beijing Winter Games in 2022. Toyota is a partner both at the International Olympic Committee and International Paralympic Committee, but also with the U.S. Olympic and […]
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HyperX has announced a partnership with the National Hockey League to become the official gaming headset supplier of the 2021 NHL Gaming World Championship, the league’s signature esports event. During the one-year deal, HyperX will provide headsets to the GWC broadcast team and qualified competitors, engage in product placement opportunities throughout all phases of the […]
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