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As the University of Texas prepares to move to the SEC in 2024, it will do so with a new sponsor. The Longhorns have teamed with American Airlines in a multiyear agreement that will include sponsorship and marketing benefits across all of the Longhorns’ athletics programs. American is now the official airline and airline rewards […]
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Major League Baseball, MGM Resorts International, and BetMGM have announced the expansion of an integrated partnership that, in 2018, designated MGM Resorts as MLB’s first official gaming sponsor. BetMGM will continue to be an Official Sports Betting Partner of MLB while MGM Rewards will be the title sponsor of this year’s All-Star celebrity softball game […]
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JTA, an independent sports communications and international relations consultancy, has officially launched a new sponsorship consulting division called Partner on Purpose dedicated to helping brands re-imagine sponsorship strategies in a post-pandemic world. The launch is on the back of a survey that revealed global sponsorship leaders believe COVID-19 and geopolitical issues have had a profound […]
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TeamSnap has launched TeamSnap Impact, a community impact program focused on making youth sports programs accessible and equitable for all. With a renewed commitment of $1 million, TeamSnap Impact is partnering with sports-based youth development organizations at the local and national levels that are equally committed to ensuring all kids have access to sports. TeamSnap […]
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World Lacrosse has signed an agreement with ESPN for global media rights to all World Lacrosse championships through 2023, a total of 246 games across three events. The deal will see those events broadcast on an ESPN network or ESPN Plus in the United States as well as ESPN International. It is the first multi-year, […]
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The Hershey Company has renewed its partnership with Team USA and will extend it through the 2028 Olympic and Paralympic Games in Los Angeles. Hershey will support Team USA through 2028 when the Games return to American soil, as well as during Paris 2024 and Milan Cortina 2026. Hershey will also utilize NBCUniversal’s Olympic and […]
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USA Boxing has agreed to a partnership with Lucira Health that will make the medical technology company the national governing body’s first official COVID-19 test provider for the 2022 season. Lucira will provide its Check-It COVID-19 test kits to USA Boxing athletes, coaches and staff. The company will also sponsor the USA Boxing national qualifier […]
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Ripken Baseball has entered a multiyear partnership with Dick’s Sporting Goods to be the official sporting goods store of The Ripken Experience in Aberdeen, Maryland, Myrtle Beach, South Carolina, and Pigeon Forge, Tennessee. As the official sporting goods store of Ripken Baseball, Dick’s will receive an integrated media plan and the opportunity to bring experiential […]
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The International Olympic Committee and Deloitte have signed a 10-year, five-Games partnership through 2032. Under terms of the deal, Deloitte will serve as a Worldwide Olympic and Paralympic Partner for the Paris 2024, Milano Cortina 2026, Los Angeles 2028, the Olympic and Paralympic Winter Games 2030 and Brisbane 2032. As a Worldwide Olympic Partner, Deloitte […]
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The National Hockey League and the National Hockey League Players’ Association have signed a partnership with TikTok to deliver original content and experiences to the social media platform’s global users. The partnership will include in-ice branding and the introduction of the TikTok Tailgate Stage at two upcoming outdoor NHL events – the 2022 Navy Federal […]
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