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HyperX has announced a partnership with the National Hockey League to become the official gaming headset supplier of the 2021 NHL Gaming World Championship, the league’s signature esports event. During the one-year deal, HyperX will provide headsets to the GWC broadcast team and qualified competitors, engage in product placement opportunities throughout all phases of the […]
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NBC Olympics and Twitch are partnering to produce and deliver live content that will live on a new NBC Olympics Twitch channel leading into and throughout the Olympic Summer Games in Tokyo in 2021. The effort will consist of unique programming tailored to the Twitch community including highlight studio shows, game-ified pre-Olympic activations, Olympic athlete interviews […]
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The Arizona Diamondbacks will become the latest professional sports team to open a sportsbook in or near its venue, announcing a deal with Caesars Entertainment to launch mobile sports betting in Arizona and build a sportsbook and bar concept on the plaza adjacent to the team’s home, Chase Field. “We went through a thorough process […]
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The Clorox Company and the National Hockey League have announced a new multiyear North American partnership that will see Clorox become the official cleaning and disinfecting product partner of the league. The multiyear agreement, which starts with the 2021 Stanley Cup Playoffs, includes marketing and product integrations to support the league’s COVID protocols during the playoffs […]
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The West Michigan Sports Commission has reached a new 10-year partnership with Meijer to serve as the naming rights partner of the WMSC’s baseball/softball complex in Rockford, Michigan. The venue will now be called the Meijer SportsComplex. “Meijer has been a loyal partner of the WMSC for more than a decade, and this naming rights […]
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The Hartford has donated $2 million over the next two years to Move United, the nation’s largest community-based adaptive sports organization, with the money to be used to launch The Hartford’s Competition Series and a new digital fitness platform. “We believe people are capable of achieving amazing things with the right encouragement and support and […]
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SRS Distribution will be the title sponsor for the Las Vegas Bowl, as part of a five-year agreement between the building products distributor and ESPN Events, the owner of the game. The bowl game will debut at its new home at Allegiant Stadium in December after the pandemic cancelled the 2020 game. The 2021 game […]
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Satisfi Labs will partner with NASCAR and its racetracks to provide an AI-powered “Answer Engine” to engage with fans throughout the season. Under terms of the deal, Satisfi Labs will provide racing and venue information to all NASCAR-owned tracks including Darlington, Daytona, Homestead, Martinsville, Phoenix, Richmond and Talladega. Through the effort, fans will be able […]
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The National Football League has gone all in on sports betting announcing its first sportsbook partnerships a triple arrangement with Caesars Entertainment, DraftKings and FanDuel. Under terms of the multiyear deal, each will become an official sports betting partners of the NFL and each will have exclusive ability to leverage NFL marks within the sports […]
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Major League Soccer has signed a multi-year partnership with Procter & Gamble that see the company sponsor the Mexican National Team’s U.S. Tour, Leagues Cup, Campeones Cup and MLS All-Star Game. The partnership enables P&G brands such as Gillette, Old Spice, Crest, Oral B, Dawn, Charmin and Bounty to tap into MLS’ fan base. Over […]
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