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The America East Conference has announced a partnership with CSL Esports that will see the esports business establish competitive esports infrastructures for America East, which will participate within NACE Starleague, the largest collegiate esports ecosystem in North America with more than 14,500 students from 600 colleges and universities. NACE Starleague operations will begin in fall […]
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Allied Esports has announced a partnership with NASCAR that will bring the company’s 18-wheel gaming truck to various upcoming races to add an esports component to those events. The Allied Esports Truck will begin its activation August 6–8 at the Go Bowling at the Glen in Watkins Glen, New York, and conclude November 4–7 at […]
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Pau Gasol, Maja Włoszczowska, Federica Pellegrini and Yuki Ota have been elected to the International Olympic Committee’s Athletes’ Commission, for a term ending at the 2028 Olympic Summer Games in Los Angeles. The newly elected members join the Commission to represent the athlete voice within the Olympic Movement. More than 6,800 athletes voted in the […]
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League of Legends has an official cryptocurrency sponsor after the game’s publisher, Riot Games, agreed to a sponsorship deal with cryptocurrency exchange FTX. The reported seven-year deal will grant FTX branding and sponsorship rights across LCS platforms. The branding will be on LCS broadcasts; player net worth, total team gold and gold graphs will all […]
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USA Cricket has announced an 18-month partnership with Sistar Mortgage, a nationwide mortgage provider from Detroit, that will see the business become the principal sponsor for the men’s and women’s senior and U19 teams. Sistar Mortgage will also be appointed as the first founding partner of USA Cricket’s new domestic cricket structure for women and […]
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The Professional Fighters League has announced a long-term partnership with Legends, a premium experiences company includes Legends taking a minority ownership stake in the PFL. Legends will help create and execute unique experiences and opportunities for sponsors, partners and fans at PFL events. The partnership will focus on developing a range of services including sponsorship […]
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The 2021 NBA 2K League playoffs will take place in person for the first time since 2019 starting August 26 at the Mavs Gaming Hub in Dallas. Due to COVID-19, the last in-person competition was the 2019 finals in New York. The top five teams from the Eastern and Western conferences qualify. Thirteen other teams […]
Continue ReadingThe International Olympic Committee’s Young Leaders Program will continue through 2024 with sponsorship from Panasonic, which will support different initiatives to equip those in the program with the skills and tools they need to enhance their projects. Panasonic’s collaboration with the IOC on the Young Leaders Program underlines both organisations’ commitment to youth engagement and […]
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Nearly all the venues for the 2022 Olympic Winter Games in Beijing, China, have been completed with test events scheduled for each facility later this year. All 12 venues hosting ice and snow competitions in Beijing city proper, the Yanqing District and Zhangjiakou in Hebei Province hosted test events earlier this year. Eight of the […]
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Evil Geniuses has announced a partnership with Wolverhampton Wanderers FC, a founding member of the English Football League, combining the worlds of traditional sports and esports. Fosun, which acquired Wolves in 2016, has agreed to make a minority investment in Evil Geniuses, valuing the team at $255 million post-investment. Evil Geniuses will be the first […]
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